Sr. Manager, Video Growth

Location: Americas

Hi there!

We’re seeking a Sr. Manager, Video Growth to supercharge our video marketing program at Zapier. In this role, you'll develop a comprehensive video marketing strategy, chart the course for our YouTube channel's development and expansion, and lead a dedicated team in boosting brand visibility, customer engagement, and adoption.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier.

• Our Commitment to Applicants

• Culture and Values at Zapier

• Zapier Guide to Remote Work

• Zapier Code of Conduct

• Diversity and Inclusivity at Zapier

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You:

• You have a minimum of 6–8 years of experience in video marketing or a related field, with a focus on content strategy, audience development, and distribution.

• You have 3+ years experience managing a team of high-performing in-house video marketers.

• You have a proven track record in developing and executing successful video content strategies that drive user growth and engagement.

• You have built a content creation program

• You possess a deep understanding of digital video platforms, particularly YouTube, and are knowledgeable about SEO best practices.

• You understand how to tie video performance to business goals. Growing our audience will be a key metric, but success looks like attracting qualified viewers and inspiring them to expand their use of automation.

• You demonstrate an analytical mindset and are experienced in using data to guide decision-making.

• You have strong project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.

• You have excellent communication and collaboration skills.

Things You’ll Do:

• Develop and implement a comprehensive video marketing strategy to enhance brand awareness, user engagement, and conversion rates.

• Work with the team to produce video content (YouTube and short-form social videos) in alignment with our marketing objectives.

• Collaborate closely with the blog team to develop parallel content streams.

• Design and oversee a video influencer program with creators whose audiences would benefit from content about automation, AI, and Zapier

• Lead with empathy, coaching a team of senior ICs helping to develop their career paths and skillsets in video marketing

• Leverage data-driven insights to evaluate and optimize the performance of video content and marketing strategies.

• Regularly report on key performance indicators to senior leadership, offering strategic recommendations based on analytic outcomes.

• Stay current with emerging trends in video content and marketing and maintain a deep understanding of best practices for YouTube content creation and optimization.

• Develop, communicate, and implement a comprehensive growth strategy for our YouTube properties, including a detailed audience development strategy.

• Partner with our Head of SEO to apply search and keyword strategies to improve video discoverability on YouTube and on SERPs.

• Provide best practice guidelines for the creation of optimized videos, titles, thumbnails, and descriptions to channel managers.

• Streamline the operational processes of the video team to enhance performance and velocity, prioritizing rapid launch and subsequent iteration.

• Monitor competitor activity and industry trends to inform strategic decisions.

• Collaborate with cross-functional teams, including Product, Sales, and Customer Support, to maintain a consistent brand narrative across all video content.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check outthis resource for a list of countries where we currently cannot have Zapiens permanently working.