About the RoleThe Revenue Operations organization is at the intersection of Marketing, Account Development, Sales, Services, and Finance. It encompasses Sales & Marketing Operations, Deal Strategy, Technology, Analytics, and Incentive Compensation. The Revenue Technology team is responsible for implementing the GTM strategy with regards to system administration, infrastructure, and security.
Reporting to the Director of Revenue Technology, the Senior Marketing Operations Manager will be responsible for shaping and implementing our marketing operations strategy and roadmap, while leading cross-functional collaboration for seamless execution. The successful candidate in this role will also have the opportunity to lead an offshore team of system administrators.
What You'll Do
- Maintain and improve our Marketing technology stack to enhance operational efficiency and deliver quality MQLs.
- Drive prioritization to develop and maintain a strategic roadmap, balancing immediate requirements with our long-term vision.
- Serve as an internal technical authority and consultant, overseeing and optimizing marketing tools like Marketo and Salesforce and how they integrate with each other.
- Foster strong relationships with key stakeholders, demonstrating exceptional internal presence and ability to collaborate effectively.
- Design and maintain systems, including Bizable, to monitor performance against KPIs; engaging all platform teams in evaluating performance and identifying opportunities for improvement.
- Monitor performance across MQLs, SQLs, conversion ratios, pipeline, content, channels, and campaigns. Continuously develop insights, make recommendations, and implement optimizations to improve engagement and ultimately conversion of prospects.
- Manage the health of our database and lead management process, including segmentation, scoring, and ensuring alignment with sales goals.
Your Background
- 5+ years of experience in global B2B marketing, specializing in marketing operations, tools, and analytics. Marketo experience is required.
- Deep understanding of database structure, data hygiene, reporting/analytics, and attribution, including advanced knowledge of Salesforce reporting and Bizible.
- Strong analytical skills to extract insights and intelligence from marketing data.
- Proficiency in lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
- Proven experience in building, rebuilding, and governing multiple large marketing automation platforms.
- Ability to manage multiple projects in a fast-paced environment.
- Technical proficiency, excellent communication skills, and a drive to improve processes.
- Knowledge of GDPR and similar Global regulations.
This position is available either in-office or remote, as applicable, at the following locations:
- Alberta, Canada - Remote
- British Columbia - Remote
- Ontario - Remote
The above represents total expected compensation for this role. Actual compensation will depend on various job-related factors, including, but not limited to, location, experience, and job qualifications.
Highspot also offers the following employee benefits for this position:-Comprehensive medical, dental, vision, disability, and life benefits-Group Retirement Savings Plan (RRSP) and matching employer contributions (DPSP) with immediate vesting-Flexible PTO-Generous Holiday Schedule + 5 Days for Annual Holiday Week-Quarterly Recharge Fridays (paid days off for mental health recharge)-Flexible work schedules-Access to Coaches and Therapists through Modern Health-2 Volunteer days per year-Monthly transportation allowance for employees that work in our Vancouver Hub location
Equal Opportunity StatementWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of any grounds protected by applicable human rights legislation, which may include age, ancestry, citizenship, color, ethnicity, family status, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disabilities, political belief, race, religion, or sexual orientation.
Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button."
Canada
