Transform How We Manage Customer Relationships Globally
URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portfolio of businesses.
We're seeking a Senior Product Manager, CRM to lead this transformation. This role will define the CRM vision, strategy, and roadmap while driving implementation, adoption, and continuous improvement across a global, multi-brand organization.
This is a unique opportunity to build a foundational business capability from the ground up and shape how customer relationships are managed across the enterprise.
What You'll Own
Define and execute the CRM product strategy and roadmap
Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot
Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities
Translate business objectives into scalable product capabilities and user experiences
Drive adoption, governance, and change management to establish CRM as the trusted source of customer information
Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements
Measure success through adoption, business outcomes, and continuous product improvement
What Success Looks Like
CRM becomes the single source of truth across the organization
Strong adoption across business units and regions
Improved customer visibility, data quality, and commercial effectiveness
Scalable processes and technology that support future growth
What You'll Bring
Required
Bachelor's degree or equivalent experience
5+ years of experience in product management, CRM, enterprise systems, or related disciplines
Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives
Strong stakeholder management and cross-functional leadership skills
Ability to translate complex business needs into actionable product solutions
Preferred
Salesforce experience, including Sales Cloud and/or Service Cloud
Experience with HubSpot or marketing automation platforms
Experience operating within multi-brand or global organizations
Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms
Experience driving organizational adoption and change management
Work Environment
This role may be based remotely or in a hybrid environment depending on location. Periodic travel is expected to support workshops, stakeholder alignment, and global implementation activities.
Why Join URUS?
This is more than a CRM implementation. It's an opportunity to define and scale a critical enterprise capability that will influence how we engage customers, make decisions, and grow our business globally.
AgSource is an agricultural testing and analysis company that delivers laboratory analysis and innovative reporting solutions to optimize performance across multiple industries. The company operates a laboratory network and field teams providing comprehensive analyses and consulting services in soil, water, plant, and manure testing, primarily serving the dairy, agriculture, turf, and food industries. As the only full-service DHI provider, AgSource offers field service, milk analysis, and dairy records processing to dairy farmers, while also providing microbiological, analytical, and pathogen testing to ensure food safety and regulatory compliance. The company serves clients ranging from individual farmers to municipalities and golf courses worldwide, with five laboratories across the Midwest.
