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Staff Content Designer


United States
Base Salary
147k-217k USD
Cruise LLC

Job Description

We're Cruise, a self-driving service designed for the cities we love.

We’re building the world’s most advanced self-driving vehicles to safely connect people to the places, things, and experiences they care about. We believe self-driving vehicles will help save lives, reshape cities, give back time in transit, and restore freedom of movement for many.

In our cars, you’re free to be yourself. It’s the same here at Cruise. We’re creating a culture that values the experiences and contributions of all of the unique individuals who collectively make up Cruise, so that every employee can do their best work.

Cruise is committed to building a diverse, equitable, and inclusive environment, both in our workplace and in our products. If you are looking to play a part in making a positive impact in the world by advancing the revolutionary work of self-driving cars, come join us. Even if you might not meet every requirement, we strongly encourage you to apply. You might just be the right candidate for us.

As a Staff Level Content Designer at Cruise, your role is crucial in defining the consumer and community experience through strategic content creation and design. You will craft language and systems that not only inspire trust but also make AV (Autonomous Vehicle) technology accessible to non-technical customers and communities. Your efforts will align with our mission to help people navigate our products effectively. Your contributions will be integral to product roadmaps, supporting the broader company objectives through initiatives and projects led by content design.

Key Responsibilities:

  • Content Strategy & UX Writing: You will develop and implement content strategies and UX writing across various product projects, ensuring that these elements are effectively integrated into product roadmaps.

  • Strategic & Systems-Level Projects:You will lead strategic and systems-level projects focused on content creation, product development, and design culture, all aimed at supporting the company's objectives.

  • Cross-Functional Collaboration:You will collaborate closely with Design, Product, and Engineering teams to ensure that the content aligns with user needs and company goals, fostering a cohesive development environment.

  • Content Design Management:You will manage content design initiatives from conception through execution, meticulously tracking progress and ensuring that each phase aligns with the broader company objectives.

  • Content System Utilization:You will utilize the Company Content System (CCS) to improve organization-wide adoption, enhancing efficiency in content creation and ensuring consistency in the shared language across all departments.

  • Scaling High-Quality Experiences:You will stay ahead of scaling by accelerating the creation of high-quality experiences, developing governance models, and initiating design projects that align with company objectives, ensuring sustainable growth and innovation.

  • Demystifying AV Technology:Focus on creating content that simplifies and explains AV technology for non-technical customers and communities. Your goal is to build trust and understanding by making complex concepts accessible and engaging.

  • Customer Education & Trust Building:Develop educational content that not only builds customer trust but also enhances their understanding of our products. Aim to create clear, informative, and engaging materials that demystify product features and benefits, fostering a deeper connection with our customers and communities.


  • You should have proven experience in content design, UX writing, or a related field, ideally within a tech or consumer-focused company.

  • A strong understanding of content strategy, user experience design principles, and product development processes is essential.

  • You must possess excellent communication, collaboration, and project management skills.

  • The role requires the ability to work on strategic and systems-level projects, with a keen eye for detail and a passion for creating engaging user experiences.

  • Familiarity with tools such as Jira and Figma, and experience working within agile development environments are important.

  • Additionally, experience in creating content that educates and builds trust with non-technical audiences is crucial.

The salary range for this position is $147,300 - $216,600. Compensation will vary depending on location, job-related knowledge, skills, and experience. You may also be offered a bonus, long-term incentives, and benefits. These ranges are subject to change.

Why Cruise?

Our benefits are here to support the whole you:

  • Competitive salary and benefits
  • Medical / dental / vision, Life and AD&D
  • Subsidized mental health benefits
  • Paid time off and holidays
  • Paid parental, medical, family care, and military leave of absence
  • 401(k) Cruise matching program
  • Fertility benefits
  • Dependent Care Flexible Spending Account
  • Flexible Spending Account & Health Saving Account
  • Perks Wallet program for benefits/perks
  • Pre-tax Commuter benefit plan for local employees
  • CruiseFlex, our location-flexible work policy. (Learn more about CruiseFlex).

We’re Integrated

  • Through our partnerships with General Motors and Honda, we are the only self-driving company with fully integrated manufacturing at scale.

We’re Funded

  • GM, Honda, Microsoft, T. Rowe Price, and Walmart have invested billions in Cruise. Their backing for our technology demonstrates their confidence in our progress, team, and vision and makes us one of the leading autonomous vehicle organizations in the industry. Our deep resources greatly accelerate our operating speed.

Cruise LLC is an equal opportunity employer. We strive to create a supportive and inclusive workplace where contributions are valued and celebrated, and our employees thrive by being themselves and are inspired to do the best work of their lives. We seek applicants of all backgrounds and identities, across race, color, caste, ethnicity, national origin or ancestry, age, citizenship, religion, sex, sexual orientation, gender identity or expression, veteran status, marital status, pregnancy or parental status, or disability. Applicants will not be discriminated against based on these or other protected categories or social identities. Cruise will consider for employment qualified applicants with arrest and conviction records, in accordance with applicable laws.

Cruise is committed to the full inclusion of all applicants. If reasonable accommodation is needed to participate in the job application or interview process please let our recruiting team know or email [email protected].

We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. To help us track the effectiveness and inclusivity of our recruiting efforts, please consider answering the following demographic questions. Answering these questions is entirely voluntary. Your answers to these questions will not be shared with the hiring decision makers and will not impact the hiring decision in any way. Instead, Cruise will use this information not only to comply with any government reporting obligations but also to track our progress toward meeting our diversity, equity, inclusion, and belonging objectives.

Candidates applying for roles that operate and remotely operate the AV: Licensed to drive a motor vehicle in the U.S. for the three years immediately preceding your application, currently holding an active in-state regular driver’s license or equivalent, and no more than one point on driving record. A successful completion of a background check, drug screen and DMV Motor Vehicle Record check is also required.

Note to Recruitment Agencies: Cruise does not accept unsolicited agency resumes. Furthermore, Cruise does not pay placement fees for candidates submitted by any agency other than its approved partners.

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