Hey there! It's great to meet you. We are Ascenda.
We're all about making rewards feel less like a transaction and more like a treat. Nestled in the bustling cities of Singapore and Seattle, we're the folks behind the scenes, turning your loyalty program dreams into reality. Our mission? To bridge the gap between financial services brands, merchants, and their users worldwide, transforming the way they connect through our easy-to-use, turnkey rewards programs.
With Ascenda, setting up a world-class loyalty program is as easy as pie. We've designed our services to be plug-and-play, which means you can offer amazing rewards to your users without the headache of a complicated setup process. Our approach is all about delivering value and beauty, making sure that every interaction with your brand feels special. We pride ourselves on understanding what your users truly want, using smart AI insights to keep them coming back for more. Our roster of clients includes big names like American Express, Brex, HSBC, Virgin Money, Barclays, Capital One and we're excited to grow our family.
Back in 2014, Kyle, Sebastian, and Junyang started Ascenda with a simple idea: loyalty programs can and should be better. Fast forward to today, and we're a global team of 190, working from corners of the globe to make loyalty effortless.
Loyalty programs have come a long way, moving from the sidelines to play a starring role in how brands engage with their customers. But the journey hasn't been smooth for everyone, especially in financial services, where outdated tech and a lack of innovation have made truly engaging rewards programs a challenge to implement. That's where we come in. At Ascenda, we're breaking down these barriers, offering a fresh take on loyalty that's both comprehensive and easy to deploy, regardless of your size or tech expertise.
We believe that a great loyalty program is a game-changer for both financial institutions and their customers. That's why we've built the world's largest rewards currency (Points/miles) transfer network, partnering with over 50 global brands to bring a universe of redemption options to your doorstep. From travel bookings to crypto purchases, we're here to help you offer rewards that resonate.
As we look to the future, we're excited to keep pushing the boundaries of what loyalty programs can be. Our goal is to make our platform even more flexible and user-friendly, allowing our customers to tailor their rewards program just like you'd design your own website. Whether it's a large bank or a nimble fintech startup, we believe loyalty should be within everyone's reach.
With Ascenda, you're not just giving a service; you're becoming part of a revolution. A revolution toward simpler, more meaningful loyalty programs that celebrate each customer and their experiences. Whether your goal is to dazzle millions of customers or just brighten someone's day, we share the same feeling. Let's embark on this adventure together, creating loyalty programs that not only work wonders but truly amaze.
The Role:
Ascenda is looking for an entrepreneurial and tech-loving VP of Corporate Marketing to take the helm as head of marketing for the company.
This role leads a global team of talented marketing, product and in-house creative professionals. It has full ownership of the Ascenda brand, corporate web & social media presence, public relations, content marketing strategy, demand generation, performance marketing and the Ascenda.com website.
Desired Outcomes
Success will be measured by metrics including the following:
Brand awareness & recognition in key target markets, particularly the US
Number of new client and partner leads generated through marketing activities (MQLs)
Cost per lead
Lead conversion rate
Requirements
Lead the global development & execution of Ascenda’s marketing strategy to elevate the company’s position as recognized rewards infrastructure provider in key segments including traditional banks, fintechs, and major merchants.
Drive demand generation, lead generation, and performance marketing initiatives to fuel customer acquisition and revenue growth.
Attract and develop a global team of talented marketing professionals, fostering a culture of creativity, ownership, supportive collaboration and radical simplicity.
Elevate the calibre of Ascenda’s brand and content across all channels, including the corporate website and social media.
Collaborate with other functions to drive alignment of messaging and branding across all client touchpoints.
Provide strategic guidance and insights to the Ascenda senior leadership team on market trends, competitive positioning, and growth opportunities.
Establish and track KPIs measuring brand awareness & recognition, lead generation, cost per lead, and lead conversion
Candidate Profile:
This leader has a proven track record of scaling marketing functions for B2B SaaS businesses as they grow rapidly in the $50m to $500m revenue range, particularly those offering complex or enterprise-level solutions, ideally within the financial services ecosystem. Given Ascenda’s global footprint, international marketing exposure is essential.
Candidates should bring a strong creative aptitude with the ability to lead the hands-on development of compelling marketing concepts and narratives.
Personal Characteristics
15+ years in B2B marketing, building the teams and marketing strategies for modern technology companies - including significant B2B SaaS experience.
Familiarity with the financial services ecosystem, ideally gained within infrastructure companies offering complex or enterprise-level solutions.
Demonstrated success in driving international marketing initiatives and expanding company visibility beyond country borders.
Strong creative abilities with a passion for getting hands-on with marketing concepts and narratives.
Supportive people leadership with the ability to inspire and grow cross-functional teams.
Entrepreneurial, hands-on and high-energy
Naturally curious, keen to learn, always on top of industry trends
Excited by ambitious goals, rapid growth and breaking new ground
Low ego, high EQ
Structured thinker and communicator who presents ideas in a simple, actionable manner
Natural collaborator who makes decisions considering the impact on the whole business
Singapore
