VP of Marketing

About Futuri

Futuri, an AI technology company, helps media companies engage and monetize audiences to thrive in the AI era. Futuri’s suite of software leverages the company’s 20+ patents in artificial intelligence, broadcast technology, and public safety to predict audience behavior and deliver the right content to the right audience at the right time across all platforms – broadcast, podcast, streaming, and digital publishing. Futuri also serves government agencies with BEACON, the world’s first AI-powered emergency broadcast system. Over 7,000 broadcast and media companies worldwide, reaching audiences of 100 million+, trust Futuri to grow and monetize their audiences and improve profitability with software such as TopLine, a sales intelligence system, expedites the sales cycle and grows revenue; TopicPulse, an audience intelligence system, trends what audiences care about and forecasts what will go viral. For more information, please visit www.futurimedia.com.

About the role

We are seeking a bold, visionary, and results-driven VP of Marketing to reimagine and elevate our brand and marketing strategies across a diverse portfolio of SaaS products.

This role offers an exciting opportunity to shape the future of media through AI-powered solutions. You will drive measurable outcomes that align with our business goals, and drive a team of product marketers to ensure company alignment on how our solutions are positioned, communicated, and delivered to the market. The ideal candidate will possess a unique blend of strategic vision and tactical execution, with a proven ability to develop innovative marketing strategies that deliver value, enhance brand visibility, and drive sales outcomes. This role requires a strategic leader who thrives on collaboration, fosters creativity, and excels in aligning marketing efforts with sales objectives.

The right candidate is a strategic thinker and a bold innovator who thrives in fast-paced, transformative environments.

What you'll do

• Strategic Leadership
• Develop and execute a cohesive brand strategy that strengthens Futuri’s market presence. Ensure consistency in our brand messaging and visuals across all marketing channels and customer touchpoints.
• Lead initiatives to promote awareness and differentiation in competitive markets. Act as a key advocate for Futuri in the industries we serve, building relationships and positioning the company as a thought leader.
• Identify and prioritize industry events, conferences, and forums where Futuri should have a presence.
• Identify and capitalize on emerging marketing trends and technologies to maintain a competitive edge.

Sales Enablement

• Partner with sales leaders to co-create tools, resources, and campaigns that directly impact sales performance and pipeline acceleration.
• Develop Account-Based Marketing (ABM) strategies for high-value accounts to drive revenue and deepen customer engagement.
• Leverage customer insights and analytics to ensure campaigns are tailored to audience needs and sales objectives.

Team Leadership and Collaboration

• Build, mentor, and manage a high-performing marketing team across multiple business units to ensure alignment with strategic objectives.
• Collaborate with customer success and product teams to design campaigns that drive product adoption, retention, and upsell opportunities.
• Collaborate with product development to ensure seamless integration of marketing strategies.

Campaign Development and Execution

• Design and execute lead generation strategies that attract, engage, and convert prospective customers.
• Leverage digital marketing, content creation, and targeted campaigns to drive high-quality leads to the sales team.
• Monitor and optimize lead generation efforts through detailed analytics and performance metrics to maximize impact.
• Ensure consistent messaging and branding across all marketing channels and customer touchpoints.

Performance Metrics and Reporting

• Develop KPIs that link marketing performance directly to business outcomes, presenting insights and recommendations to executive leadership regularly.
• Meet with and provide regular performance updates to executive leadership, highlighting key insights and recommendations for improvement.
• Allocate resources efficiently to maximize impact across campaigns, lead generation, and brand initiatives.

Qualifications

• Proven ability to lead bold, strategic initiatives that disrupt markets and drive significant growth.
• 8+ years in marketing with at least 3 years in a leadership role, preferably in SaaS.
• Proven ability to develop strategies backed by data and analytics to drive sales and customer engagement.
• Demonstrated success in creating innovative marketing strategies that deliver value and enhance brand visibility.
• Proficiency in marketing technologies such as HubSpot, Salesforce, and analytics platforms.
• Deep understanding of SEO, digital marketing principles, and lead generation best practices.
• Strong presentation and storytelling skills, with the ability to inspire internal teams and external audiences.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA preferred).
• Experience working cross-functionally with sales, product, and customer success teams to align marketing strategies with business objectives.

What We Offer: We provide competitive compensation (commensurate with experience), excellent benefits, including health, dental, and vision insurance, a generous FTO policy, flexible remote work and a 401(k) retirement plan with company match. Futuri is an Equal Opportunity Employer.