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Web Marketing Manager

OpenPhone logo

CA and US

Job Description

For millions of teams working in dozens of industries, day-to-day business gets done on the phone. So why — despite the huge leaps we've taken in design and usability — does most business phone software still look, feel, and act like it was born in the 90s? OpenPhone is changing that.

We’re a new type of business phone with a mission to help people communicate better and be more productive.

We’re backed by Y Combinator and some of the best venture firms around including Tiger Global, Craft Ventures, Slow Ventures, and others. We take pride in providing an exceptional customer experience and a product people love, which is why we’re excited that our customers have rated us the #1 VoIP Provider on G2.

OpenPhone is the modern, sophisticated answer to the clunky, outdated phone systems that have been slowing down businesses for years. With thousands happy customers and several rounds of funding in just five years, it's safe to say we're onto something big.

About the Role

At OpenPhone, we're looking for a Senior Web Marketing Manager who will be responsible for maintaining and improving our website through experimentation and positioning. OpenPhone is a PLG first company, and the majority of our demand is inbound. You’ll be a key part of OpenPhone’s growth, responsible for not only increasing traffic to our website, but also for converting our visitors into customers. Your scope will encompass conversion rate optimization, new page creation (for feature launches and more), site redesign (for branding, positioning, UX, and more), and SEO initiatives, with a focus on driving measurable impact.

Some of the things you’ll do:

  • Own our website strategy to drive growth by continuously optimizing our website for traffic, engagement, and customer growth through thoughtful user journey mapping and positioning, and high velocity experimentation across our owned web properties.
  • Work closely with our Design team and other Marketing partners to create and execute a high-velocity, high impact web experimentation plan.
  • Use web analytics and other data to analyze user behavior and identify user journeys across our owned properties. Identify both pain points in existing journeys, and opportunities to create new journeys. Create and implement strategies to tackle and improve these areas.
  • Work closely with cross-functional teams (Product Marketing, Content, SEO, etc.) to shape the overall website strategy and identify new opportunities for landing pages and other content.
  • Share key insights and learnings from experiments and research to the Marketing team and broader company to ensure we all learn and grow together.

About you:

  • Project management - You deliver big and small projects on time and budget to drive meaningful outcomes, and are comfortable with working agile.
  • Ability to prioritize - You focus the team on the projects that will make the biggest difference.
  • Experimentation - You are well-versed in the best principles and practices of experimentation design, conversion rate optimization, and web design… and also know that they don’t always apply. You know when and where to use them.
  • Customer empathy - You consistently find ways to put yourself into the shoes of your visitors, and where they are on their user journey. You apply that to your work when creating pages that fit into a user journey or optimize elements on the page to enhance the user’s experience.
  • PLG - You have a demonstrated track record of working in B2B businesses with a high-velocity, low ACV sales cycles. Alternatively, you’re someone with a track record of working in B2C businesses, and knows how to apply customer empathy and persona segmentation successfully in a high volume environment.
  • Collaborative - You have demonstrated success working cross-functionally and have the ability to forge strong relationships and work collaboratively with internal partners and customers.
  • Data Savvy - You are comfortable analyzing complex sets of data and running reports. You regularly apply data insights to your work. Bonus points if you’re comfortable with SQL.
  • Bonus - We use Mutiny, Webflow, and WordPress to power our owned experiences, along with Mode, DreamData, and Google Analytics for data insights & analysis. Experience in working with these solutions are a nice-to-have, but not a requirement.

As a fully remote company, we thrive asynchronously as a team. We are curious, ambitious, and dedicated to our work. We value trust above all else, and have a strong bias for action. If you're looking for a place to do your life's work, please get in touch. We'd love to hear from you.

And remember, there's no such thing as a 'perfect' candidate. We're looking for optimists with grit and determination, who are excited to face the challenges of a growing startup. OpenPhone is the type of company where you can grow, and we encourage you to apply for this role even if you don't think you meet all the requirements.

We are committed to creating an inclusive and diverse work environment. It is important that you are able to bring your authentic self to work every day. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Advice from our career coach

In the role of Senior Web Marketing Manager at OpenPhone, the successful applicant should have a strong background in web marketing, conversion rate optimization, and experimentation. Here are some insights to help candidates stand out:

  • Highlight your experience in driving growth through website optimization and conversion rate optimization.
  • Showcase your expertise in user journey mapping and positioning to improve user experience.
  • Emphasize your ability to work cross-functionally with teams like Design, Product Marketing, Content, and SEO to shape website strategy.
  • Demonstrate your project management skills in delivering projects on time and budget, and your ability to prioritize impactful projects.
  • Illustrate your customer empathy by explaining how you put yourself in the shoes of visitors to enhance user experience.
  • Discuss your experience with B2B or B2C businesses, and your track record of working in high-velocity sales cycles.
  • Mention your data savvy skills and comfort with analyzing complex data sets, and if applicable, experience with tools like SQL, Mode, DreamData, and Google Analytics.
  • While experience with Mutiny, Webflow, WordPress, and other solutions are a nice-to-have, focus on showcasing your adaptability and willingness to learn new tools.

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About the job

Jun 9, 2024


  1. CA Canada
  2. US United States mascot