Turning account and market data into GTM intelligence. The Account & Market Research Analyst equips sales, marketing, and leadership with in-depth account intelligence and market analysis that sharpens account planning, prioritization, and pursuit strategy. This role blends secondary research, data synthesis, and segmentation to turn raw signals into decisions the go-to-market team can act on
for target and strategic accounts
Conduct market, industry, and competitive landscape analysis to support planning and segmentation
Design ICP and prioritization matrix across different industry segments as well as product offerings
Identify target prospects based on ICP across various demand gen motions for different industry and product campaigns
Monitor intent data, funding events, leadership changes, and other triggers, and route timely alerts to account teams
Partner with Sales and Marketing to help prepare briefing packets ahead of executive meetings, QBRs, and pursuit reviews with account intelligence
Maintain and continuously improve a centralized account/market research repository and standard research templates
Track competitor positioning, pricing, and win/loss themes, and summarize implications for sales messaging
Protect company assets, systems, proprietary and confidential information in accordance with Foundever Associate Agreement.
Proactively report actual or suspected ethics and compliance violations, vulnerabilities, security incidents and breaches in the confidentiality, integrity or availability of Information assets as per the Company’s policy.
Qualifications:
Bachelor's degree in Business, Marketing, Economics, or a related field
2-4 years of experience in competitive intelligence, CRM or an analyst role supporting sales/marketing
Strong CRM and market data skills and comfort working across multiple data sources
Proficiency in Excel/Google Sheets and PowerPoint/Slides for synthesis and presentation
Excellent written communication skills with the ability to distill complex information into concise insights
Experience with research and intelligence tools such as ZoomInfo, LinkedIn Sales Navigator, Crunchbase, or Owler
Familiarity with a CRM platform (e.g., Salesforce, HubSpot) and account-based marketing/sales motions
Exposure to B2B SaaS or technology sales environments
Analytical thinking and structured problem solving
Secondary/desk research and data triangulation
Business and financial acumen
Clear, concise written and visual communication
Attention to detail and data accuracy
Foundever is a global leader in the customer experience (CX) industry with 170,000 associates across the globe serving more than 750 of the world's leading and digital-first brands. The company provides innovative CX solutions, technology, and expertise designed to support operational needs for clients and deliver seamless customer experiences. Foundever operates significant office locations including a Sofia center employing over 800 people and supporting 32 languages worldwide. The company specializes in contact center operations, customer service delivery, and virtual care services including healthcare advisory and telehealth support.
