Amazon PPC Specialist
Job Type: Remote - Full Time
Working Hours: Monday-Friday (9AM-6PM EST)
Essential Duties and Responsibilities:
Duties will include:
Advertising & PPC Management
Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
Monitor daily spend, keyword performance, and adjust bids strategically
Identify high-impact opportunities for scaling and budget reallocation.
Listing Optimization
Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
Collaborate with the design team to keep listings fresh.
Ensure product listings reflect accurate information, compliance, and updated assets.
Monitor and resolve any ASIN suppression and blocks.
Pricing & Profitability
Review competitor pricing and adjust based on market trends and profit margin targets.
Track profitability per ASIN, ensuring ad spend and costs align with target margins.
Suggest price testing or promotions based on data-driven insights.
Performance & Growth
Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).
Identify underperforming ASINs and develop improvement plans.
Report key findings to leadership and propose growth strategies.
Zulay Kitchen is an e-commerce company that sells kitchen products through Amazon and other marketplaces. The company focuses on optimizing their product performance and sales growth across multiple online retail channels. They maintain a portfolio of products (identified by ASINs) and actively manage pricing, advertising, and listing optimization to maximize revenue and profitability.
