Company Description
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
Job Description
THIS POSITION IS REMOTE AND WE WELCOME CANDIDATES RESIDING IN THE US.
The Associate Director's role is managerial, but also one of agency leadership. As an Associate Director, you will oversee the data collection and analysis operations of our client's business. You will work with the planning and activation teams to ensure that the right measurement strategies are in place and the proper data intelligence protocols are followed. You will oversee the quality and timeliness of work being done for the client. You will cultivate senior relationships within the agency and with clients. You will report to the Director, Analytics.
Qualifications
Data Analysis and Execution:
- You will partner with the team to create an appropriate measurement strategy for each campaign
- You will consult with client on proprietary tools, vendors and/or third party ad serving technologies to report and analyze clients' post analysis data and manage these vendors on a project basis
- You will understand and adopt new techniques and technologies that are relevant for clients' digital media strategies
Client & Internal Relationships:
- You will build trusting collaborative relationships with clients of all levels and maintain senior client relationships
- You will represents the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
- You will invest time to investigate opportunities for providing better Client support
- You will ensure collaboration among all Agency departments
Strategic Thinking & Leadership:
- You will have experience with media analytics, reporting, and measurement
- You will have high attention to detail and strong communication skills
- You will understand or be willing to learn about Brand Lift Studies, Search Lift, and Linear TV Activation
- You will have strong client facing experience, able to decipher both strategic and data related client asks
- You will manage one direct report
Experience Required:
- You will have a Bachelor's Degree (MBA in marketing and/or advanced statistics a plus).
- You will have at least 3 years' experience in analytics field(s).
- You will understand MMM data provision, validation, and insight generation
- You will have knowledge of both Digital Channels (Online Display/Radio/Video, Social) and Traditional Media (TV, OOH)
- You will have familiarity with Tableau and SQL
- You will have familiarity with reporting platforms (DCM, DV360, Meta, Adobe, Tradedesk, iSpot, etc.)
- You will have experience with the latest trends and developments in post analysis.
Additional Information
The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
United States
