The Category Strategy & Planning (CS&P) organization leads category strategy, channel and customer planning, and category and shopper insights for the U.S. CA&MM (Cooking Aids & Meal Makers business within the Foods Business Unit. This role is a leadership position with responsibility for overseeing Category Strategy & Planning across the Cooking Aids & Mini Meals Portfolio, primarily including Knorr Bouillon, Meal Makers Ready to Heat/ Non Ready to Heat, Soups Gravy and Sauces.
The Category Planning function partners closely with Field Sales, Business Development, Category Strategy, Category Management, Marketing (Demand Creation, Innovation, Shopper,) Finance, Net Revenue Management, Supply Chain, and Trade Marketing to develop a commercial strategy and execution levers via Omni & Pureplay retailer plans through flawless execution that delivers category growth and meets U.S. Cooking Aids & Mini Meals total P&L growth targets..
The Associate Director, Category Strategy & Planning – Cooking Aids & Mini Meals will serve as the voice of the customer and shopper within the cross functional Cooking Aids & Mini Meals leadership team, ensuring channel and customer insights are embedded into short and long term brand and customer commercial plans that align with retailer strategies and deliver profitable growth for both Unilever and its customers.
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are driven by commercial acumen, like winning and are passionate about growing categories with customers then this role is just for you.
PRIMARY RESPONSIBILITIES AND DELIVERABLES:
Lead profitable growth for the U.S. CA&MM business, bringing an entrepreneurial, challenger mindset to ignite competitive performance and accelerate category momentum. Output to: In-Year Performance market share assessment, S&OP pacing risk and opportunity
Translate data into insight and insight into action by developing and executing robust commercial plans aligned to the Category Growth Strategy and key Category Value Drivers. Output to: Multi-year planning (One Plan), Commercialization input (innovation & PPA)
Lead delivery of the out-year plan (partnered with Cat Strat, Marketing) into the annual release of the TCT Materials and annual Foods Summit to launch the next year planning cycle with customers. Output: TCT Materials, Foods Summit
Own channel and customer financial delivery, including development of annual growth targets, trade investment budgets, and forecasts that ladder directly to the CA&MM P&L and deliver both top and bottom line KPIs. Output: OP Annual Planning Process
Set and deploy channel strategy for the category, ensuring holistic, disciplined customer investment across channels and customers to drive sustainable, profitable growth. Output: Channel Strategy, OP Annual Planning Process
Lead deep dive commercial analytics to research and sculpt an approach to address business opportunities such as distribution gaps, in-market execution, competitive dynamics
Partner with Net Revenue Management/RGM to deliver optimal pricing/PPA and to optimize promotional effectiveness, delivering stronger ROI and enhancements to in-market execution
Serve as the voice of the customer, channel, and shopper within IBP (internal) and JBP (external) processes, while also representing category and brand priorities externally with top strategic customers and internally with Business Development and Category Development Sales teams.
Partner closely with field sales and cross functional teams to ensure best in class Perfect Store activation, flawless execution of national cross category and cross customer tentpole programs, and successful innovation launch planning and execution. Processes: MBR input to S&OP, Handshake, Perfect Store
Experiences & Qualifications
Bachelor’s degree required, MBA preferred
At least +10 years’ experience in Customer Development, Account Management, Trade Marketing, Category Strategy, and/or Brand Marketing Operations within Consumer Goods industry. Food experience preferred.
Results-driven and ownership mindset to achieve set goals and KPIs, highly entrepreneurial
Proven ability to demonstrate analytical thinking, data-driven decision making, and ability to influence through strategic story-telling
Retail, eCommerce, and Omnichannel customer experience required, high level of CPG Food business industry and retailer acumen
Excellent oral/written and presentation skills; ability to tailor communication style across a multitude of disciplines’ leadership levels, executive presence
Energized by collaborating with cross-functional partners on new and creative ways to solve business problems; solution-focused mindset
Encourages ownership to resolve issues where they are happening. Holds others and organization accountable for delivery.
High comfort level using IRI/Nielsen (POS data), Numerator (panel data)
Excellent Team & Organization Leadership Skills:
Senior Stakeholder Management & Strategic influencing
Talent Catalyst for direct reports
Effective mobilizer of cross functional partnerships
Excellent organizational and prioritization skills, comfortable adapting to dynamic environments applying mix of personal analysis and delegation
Passion for High Performance to over-deliver against assigned targets while managing ambiguity- addressing market volatility with an agile mindset to find creative solutions to achieve results
Ability to envision and plan multi-year, understanding long-term and broad-reaching impact of decisions made today. End-to-end process thinking
Pay: The pay range for this position is $146,200 to $219,400. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Unilever is the world's most successful purpose-led business operating in the consumer goods and FMCG sector. The company works with well-loved brands globally that strive to improve the lives of consumers and communities. In India, nine out of ten households use Unilever products for personal care, home care, and nutrition needs. Unilever is committed to innovation and believes in business as a force for good, operating with a focus on sustainability, safety, and improving people's quality of life.
