Location: Remote, United States
Employment Type: Full Time
Wpromote is looking for a B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients. You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys.
As an Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients' businesses. This position will also draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management. This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts.
Managing the client relationship and act as the lead point of contact for all client requests
Seeking opportunities to advance the client relationship and identify new business opportunities
Developing a deep understanding of each client's business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
Leading weekly client status calls, quarterly business reviews, and other client meetings
Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
Serving as quality control for all deliverables
Develop and motivate account team members. Potential to manage 1-2 people directly.
5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
3+ years of B2B client management experience
Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
Anticipated Annual Salary: $100,000 – $130,000 (based on skills, experience, education, certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state's salary threshold)
Benefits Include:
Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual ClassPass credits and more
This position may be performed remotely in most states within the US, with some exclusions
Office hubs available in Los Angeles, Chicago, and New York for learning, development opportunities, events, and in-person collaboration
This position is not eligible for immigration sponsorship
