Brand Design Lead

ABOUT KHAN ACADEMY

Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. Our proven learning platform offers free, high-quality supplemental learning content and practice that cover Pre-K - 12th grade and early college core academic subjects, focusing on math and science. We have over 155 million registered learners globally and are committed to improving learning outcomes for students worldwide, focusing on learners in historically under-resourced communities.

OUR COMMUNITY

Our students, teachers, and parents come from all walks of life, and so do we. Our team includes people from academia, traditional/non-traditional education, big tech companies, and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company stronger. We value diversity, equity, inclusion, and belonging as necessary to achieve our mission and impact the communities we serve. We know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional.

THE ROLE

Imagine being a teacher in Sarasota, Florida, four years after the pandemic started, with a classroom full of 6th graders who haven’t had a normal year of school or learning since 2019. It’s the reality of so many educators and students who use Khan Academy – and our team is uniquely positioned to help them when they need it most.

Khan Academy helps 500+ public school districts and schools across the country, supported primarily by philanthropy and individual donations. Our learning resources are free and available internationally in 50+ languages and used in 190+ countries.

We’re looking for a Brand Design Lead to join our External Relations team. The heart of this role is taking requests and requirements and delivering visual design assets to help our Philanthropy, Marketing, and Districts teams reach their most important goals.

As a designer, you are a strong and experienced generalist, with an exceptional eye for visual design, user experience, and storytelling. You have a holistic approach to design and are able to execute both high quality visual design, as well as thorough user-flows and interaction design.

You will play a vital role on the External Relations team, helping us fulfill the mission of the organization: to provide a free, world-class education to anyone, anywhere. We genuinely care about people and value compassion in our everyday interactions. You’ll be able to be yourself, feel valued, supported, learn and grow, no matter how experienced you are. Some of the things you’ll work on:

• Collaborate with the Philanthropy, Marketing, and Districts teams to create visual assets that align with marketing strategies and business goals, ensuring consistency across all communications.
• Design visually engaging digital and print assets for marketing and fundraising campaigns, including email headers, social media visuals, templates, and printed materials like postcards and holiday cards, maintaining a cohesive brand voice.
• Create impactful marketing and sales materials for the Khan Academy Districts team to support the sales cycle and expand our reach in school districts across the US.
• Develop clear and compelling visual aids, diagrams, and presentations for donor meetings, effectively communicating our impact and initiatives to key stakeholders.
• Produce polished digital and print materials for the professional learning team, ensuring educators have engaging resources for training and workshops.

WHAT YOU’LL DO

• Lead the conceptualization and development of visual assets for the External Relations team, taking stakeholder requirements and transforming ideas into high-quality designs for a variety of campaigns and initiatives.
• Deliver outstanding designs that are compelling, emotionally rich, and age/audience appropriate across the brand voice spectrum from playful to professional, while coordinating the production and distribution of assets for both internal and external use to ensure timely, high-quality delivery.
• Maintain your roadmap by sizing and scoping design requests to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively. Communicate project status and manage feedback from project stakeholders.
• Serve as the in-house Webflow expert, creating and maintaining microsites to support various initiatives, ensuring seamless design integration and optimizing user experiences across the platform.
• Partner with stakeholder teams to analyze campaign performance, market trends, and competitor strategies. Facilitate conversations and offer insights to help the External Relations team incorporate engaging visual language into cross-channel experiences that enhance user experience and meet strategic goals.
• Manage the library of brand assets, including templates, guidelines, and design resources, with an emphasis on developing scalable templates to help the External Relations team efficiently deliver consistent, on-brand materials.

WHAT YOU BRING

• 5+ years experience in the design industry (ideally experience in both interaction design and visual design) or comparable experience.
• Outstanding digital and print design skills, with an obsession for cohesive brand identity, market trends, and best practices.
• Confident designing in Webflow, Adobe CC, and Figma.
• Able to create custom illustrations and animations that follow brand guidelines.
• Experience designing for a wide array of audiences, including school-age children, teenagers, young adults, and adults.
• Excellent verbal and written communication skills.
• Comfortable in ambiguous situations and dynamic environments that run similar to a startup.
• Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.
• Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere."

PERKS AND BENEFITS

We may be a non-profit, but we reward our talented team extremely well! We offer:

• Competitive salaries
• Ample paid time off as needed – Your well-being is a priority.
• Remote-first culture - that caters to your time zone, with open flexibility as needed, at times
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
• Opportunities to connect through affinity, ally, and social groups
• And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life

At Khan Academy we are committed to fair and equitable compensation practices, the well-being of our employees, and our Khan community. This belief is why we have built out a robust Total Rewards package that includes competitive base salaries, and extensive benefits and perks to support physical, mental, and financial well-being.

The target salary range for this position is $127,423 - $159,279 USD / $172,188 - $215,235 CAD. The pay range for this position is a general guideline only. The salary offered will depend on internal pay equity and the candidate’s relevant skills, experience, qualifications, and job market data. Exceptional performers in this role who make an outsized contribution can make well in excess of this range. Additional incentives are provided as part of the complete total rewards package in addition to comprehensive medical and other benefits.

MORE ABOUT US

• Sal’s TED talk from 2011
• Sal’s TED talk from 2015
• Sal's TED talk from 2023
• Our team: http://www.khanacademy.org/about/the-team

OUR COMPANY VALUES

Live & breathe learners

We deeply understand and empathize with our users. We leverage user insights, research, and experience to build content, products, services, and experiences that our users trust and love. Our success is defined by the success of our learners and educators.

Take a stand

As a company, we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to moving towards that point of view. However, we also listen, learn and flex in the face of new data, and commit to evolving this point of view as the industry and our users evolve.

Embrace diverse perspectives

We are a diverse community. We seek out and embrace a diversity of voices, perspectives and life experiences leading to stronger, more inclusive teams and better outcomes. As individuals, we are committed to bringing up tough topics and leaning into different points of view with curiosity. We actively listen, learn and collaborate to gain a shared understanding. When a decision is made, we commit to moving forward as a united team.

Work responsibly and sustainably

We understand that achieving our audacious mission is a marathon, so we set realistic timelines and we focus on delivery that also links to the bigger picture. As a non-profit, we are supported by the generosity of donors as well as strategic partners, and understand our responsibility to our finite resources. We spend every dollar as though it were our own. We are responsible for the impact we have on the world and to each other. We ensure our team and company stay healthy and financially sustainable.

Bring out the joy

We are committed to making learning a joyful process. This informs what we build for our users and the culture we co-create with our teammates, partners and donors.

Cultivate learning mindset

We believe in the power of growth for learners and for ourselves. We constantly learn and teach to improve our offerings, ourselves, and our organization. We learn from our mistakes and aren’t afraid to fail. We don't let past failures or successes stop us from taking future bold action and achieving our goals.

Deliver wow

We insist on high standards and deliver delightful, effective end-to-end experiences that our users can rely on. We choose to focus on fewer things — each of which aligns to our ambitious vision — so we can deliver high-quality experiences that accelerate positive measurable learning with our strategic partners.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, gender, gender identity or expression, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We value diversity, equity, and inclusion, and we encourage candidates from historically underrepresented groups to apply.

As part of this commitment, Khan Academy will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact [email protected]