Content Marketing Manager

About WalletConnect

WalletConnect isn't just a protocol; it's the cornerstone of the New Internet, where ownership, utility, and usability converge to redefine the digital landscape. We believe that the next phase of the internet is characterized by ownership, control, choice, and composability. Through our builder product suite – AppKit and WalletKit – we enable interoperability between 6,000+ apps and 500+ wallets, powering over 10 million connections every single month.

Our mission is clear: empower developers to build engaging web3 experiences and drive the industry towards reaching the next 100 million crypto users.

Backed by $25 million in funding from some of the world’s best crypto and infrastructure investors such as Union Square Ventures, 1kx, Shopify, Coinbase Ventures, Circle Ventures, and Uniswap Labs, WalletConnect is a global, remote-first team that values openness, simplicity, innovation, and ownership.

Content Marketing Manager:

Duration: Full-time

Location: REMOTE, Preferred Living Location: Europe, but will consider: East Coast, Miami, FL, London, England, Lisbon, Portugal, Argentina, Spain

The Role:
We are now looking for a Content Marketing Manager reporting to Amy, our Growth Marketing Manager. If you're passionate about shaping the future of web3 and want to be part of a dynamic team driving innovation in the crypto space, we want to hear from you.
Day to Day:

• You will be responsible for the development and output of WalletConnect’s written content, taking care of long-form written product and technical content and support growth in the copy-based elements of initiatives spanning landing pages, ad copy, quarterly industry reports and more
• You will work closely with the growth lead to own and deliver the success of written content deliverables across all GTM and product launches
• You will strategize and develop a lasting CRM and lifecycle content stream using WalletConnect’s CRM tooling and effectively track and scale product growth through lifecycle content strategies
• You will design and implement an SEO strategy to improve WalletConnect’s overall digital visibility
• You will work closely with our social lead in successfully driving organic visibility to WalletConnect’s editorial vertical through ensuring social media distribution efforts for both new and re-purposed content
• You will work with various stakeholders to ensure the correct positioning and deliverables for each content piece within the regular editorial calendar and GTM
• You will be responsible for ensuring WalletConnect’s editorial content is up-to-date and effectively and correctly reflects WalletConnect’s offerings

Requirements

• 4+ years of professional experience in copywriting, content, and editorial

• 3+ years of building technical content in web3, ideally for web3 developers and web2 developers getting into web3
• Extensive knowledge of web3 technology, concepts, ecosystems, and examples of demonstrated ability to turn technical concepts into digestible content across multiple mediums and platforms
• Knowledge of different writing styles for varied applications across advertorial and editorial, specifically within the realm of technologies
• Proven experience writing for multiple audiences and platforms, including product blogs and tutorials, technical content, landing pages, video scripting, and lifecycle content
• Ability to manage multiple projects with differing timelines and delegate tasks for project completion where required
• Deep understanding of SEO and SEO tooling with clear ability to strategically scale and improve WalletConnect’s digital visibility through content optimization
• Able to adopt, adapt, and support brand tone of voice across all content and communications

Benefits

• Fully remote position with a budget for your home office or work environment

• Regular team offsites to amazing places around the world
• Generous PTO and parental leave
• Meaningful Learning and Development budget
• Competitive compensation package including salary, equity and possibly tokens
• If you’re in the US, we’ll also cover your healthcare
• The chance to build and grow with one of the most recognized companies in Web3 and have fun while we do it

WalletConnect is an equal opportunity employer and we encourage applications from candidates of all backgrounds and experiences. We celebrate diversity and are committed to creating an inclusive environment for all employees.