Introduction to Demandbase:
Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy.
As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!
We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!
About the Role:
We are looking for an experienced Content Marketing Manager to join our dynamic team. The ideal candidate will have at least three years of experience in a content role, preferably in a fast-paced B2B SaaS environment. As a key member of our marketing team, you will be responsible for managing content operations, orchestrating people, process, and technologies, and executing content strategies that drive brand awareness, engage our target audience, and generate pipeline.
The base compensation range for this role, not including bonus, is: $58,000 - $85,000
What you’ll be doing:
- Orchestrate and execute comprehensive content marketing strategies aligned with company objectives, target audience needs, and market trends.
- Create high-quality, engaging content across various channels and formats, including blog posts, whitepapers, case studies, ebooks, videos, webinars, and more.
- Collaborate with cross-functional teams, including marketing, product, sales, and design, to ensure alignment of messaging and content with brand voice and objectives.
- Conduct thorough research to identify relevant topics, trends, and keywords to inform content creation.
- Manage content and creative creation process from ideation and planning to execution and distribution, ensuring high-quality and timely delivery.
- Utilize content analytics and performance data to measure ROI, track key metrics, and optimize content strategies for maximum impact.
- Stay up-to-date with industry trends, best practices, and emerging technologies in the content marketing and SaaS industry.
- Collaborate with external partners, agencies, and influencers to amplify reach and impact of content initiatives.
What we’re looking for:
- At least three years of experience in a content role, with demonstrated success in content marketing, preferably in a SaaS environment.
- Proven track record of developing and executing effective content marketing strategies that drive brand awareness, engagement, and lead generation.
- Excellent writing and editing skills, with the ability to craft compelling and persuasive content tailored to different audience segments.
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Proficiency in content marketing tools and platforms, including CMS, marketing automation, and analytics tools.
- Strategic mindset with the ability to think creatively and analytically to solve problems and drive results.
- Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams.
- Experience with SEO, keyword research, and content optimization techniques is a plus.
Benefits:
Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.
Our Commitment to Diversity, Equity, and Inclusion at Demandbase
At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.
We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.
Personal information that you submit will be used by Demandbase for recruiting and other business purposes. Our Privacy Policy explains how we collect and use personal information.
