About you
You have a passion for solving complex problems and working on products used by millions of people. You’re able to extract key insights from research, guiding us in building the best product possible. You have a deep understanding of app development best practices, with a proven track record of success. Join us and you will work directly with our talented engineering team to push our product to new heights.
At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.
Position Overview:
The Product Marketing Manager will play a pivotal role in shaping and executing the marketing strategy for our diverse product portfolio. This individual will collaborate closely with cross-functional teams, including Product Development, Sales, Customer Success and Marketing, to drive product awareness and education, generate demand, and contribute to the overall growth and success of Roomvo.
Role & Responsibilities:
GTM Activities:
- Work closely with product management to ensure a clear understanding of products, product roadmap and represent the voice of the customer
- Develop and execute GTM plans focused on driving company results including launch planning, market research, digital content/collateral creation, ideal customer profile identification, use case research, and sales enablement
- Collaborate with product management and marketing teams to set, monitor and achieve financial and market objectives
- Track product usage trends to inform product development, pricing/packaging decisions, content creation and pipeline acceleration collateral
Messaging And Positioning:
- Leverage your deep understanding of our buyers’ needs and competitive landscape to build a compelling narrative for our products and services
- Create compelling positioning and messaging frameworks to articulate our unique value propositions and sufficiently differentiate our products in the market
- Craft product emails , blogs, and other product documentation as required
- Partner with Demand Generation and Content to define the most effective routes to market, and synthesize market data to support marketing optimization
Enablement:
- Be the subject matter expert for the core products, developing and delivering customer facing team member enablement resources (pitch decks, product overviews, demo videos, case studies, etc.)
- Create training documents and train customer facing team members on new features and products
- Collaborate with demand generation and the rest of the product marketing team to ensure top of funnel success (e.g., demand generation, content marketing, events, webinars, AR/PR)
Skill Set / Qualifications:
- Bachelor's degree in marketing, advertising or related field (master's degree is preferred)
- 3-5+ years working in a product marketing role
- Excellent verbal and written communication skills with high comfort level presenting at webinars, conferences and industry events
- Attention to detail and the ability to grasp and translate technical capabilities into concise buyer-facing language
- Demonstrated ability to create and execute GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social, emails, etc.
- Critical thinking skills and inquisitive mindset for business and market analysis
- Proven success working cross-functionally with sales, marketing, product and customer success teams to support company-wide alignment and ensure flawless execution
- Motivated and results-oriented
- Experience with other types of marketing (content, demand gen, partner) or B2B sales is a plus
Canada
