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Country Manager - Wales

Remote position, United Kingdom only



Are you a proactive and ambitious individual with teaching experience in Wales? Twinkl, a company dedicated to supporting educators, is looking for someone to join their team and help develop and grow their Welsh community. In this role, you will work closely with the Wales team and Twinkl HQ to employ various marketing and business development techniques to reach new customers and drive user growth. You will have the opportunity to make strategic decisions, manage social media, optimize the user experience, and contribute to business management and strategy. If you have a thorough understanding of the Wales market, an entrepreneurial mindset, and strong communication skills, this could be the perfect role for you. Plus, Twinkl offers a welcoming and supportive culture, diverse employee networks, and a range of benefits. Apply now to join their fast-growing and dynamic business!

Job Description

Location: Wales, work from home, or Twinkl HQ, Sheffield, UK

Contract: Permanent, 37.5 hours per week

Salary: £25k

Hiring Manager: Vanessa Dodd

Recruiter: Frazer Morton

First things first! What is Twinkl? What is Twinkl’s mission?

Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children across Chile and around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

Do you have teaching experience in Wales and a vision for supporting teaching and learning across Wales? We’re looking for an ambitious and proactive person to join the entrepreneurial teams which comprise Twinkl’s core customer segments. You will be responsible for supporting the ongoing development and growth of our Welsh community.

You'll be joining the Wales-based Twinkl team with additional support from leaders at Twinkl HQ in the U.K. You’ll need to take a rapid iterative approach, employing different marketing and business development techniques to get the message out to the community.

You'll be a key player within the Wales team, making connections between our product and the community, and responsible for user growth within the customer segments in Wales.

You will be commercially-minded and comfortable making decisions on where to pursue opportunities and showcase our product. You will be responsible for weekly growth reporting in line with business expectations. This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

A typical week could involve any of the following:

  • Show tenacity and drive when going above and beyond to reach new customers and build your segment.
  • Sales and marketing to spread the word to new customers who we can help and support.
  • Manage social media activity for your segment to make sure the right messages reach our customers at the right time.
  • Digital optimization to look at the overall user experience of the area of the Twinkl Wales website and work with the Wales Manager, Production, and web and design teams to continuously improve the UX for your specific segment.
  • Business management and strategy to put plans in place to help achieve ambitious growth targets for your segment. Work with professionals across the business to understand what’s working and how we can improve.


To succeed in the role, you will have one or a combination of the following:

  • Thorough knowledge of the Wales market, and of our customers.
  • Experience within an Welsh education setting
  • A strong entrepreneurial mindset and a propensity for action.
  • Sound decision-making skills and diligent in seizing new opportunities.
  • Understands what good prioritisation is, and values output and results.
  • Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
  • Ability to communicate a shared vision and motivate individuals and a team.
  • Methodical, highly organised, accurate and execution focused
  • Up-to-date tech skills and social media savviness.
  • Fluency or working knowledge of Welsh and English


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 - Westfield Health, 29 annual leave days per year (pro-rata) plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
  • After probation - company sick pay and cycle to work scheme
  • Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

Our Recruitment Process:

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