CRM & Email Marketing Manager- FTC

We’re looking for a highly capable and hands-on CRM & Email Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio.

This is a fixed-term maternity cover role, reporting into the Senior CRM & Email Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys. We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications.

The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard.

Key Responsibilities

Email content, design & campaign execution

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.

• Design professional, on-brand email layouts and content optimised for engagement and conversion.

• Write and refine compelling email copy aligned to brand tone and messaging.

• Ensure all communications are accurate, proof-read, and delivered to a high standard.

Marketing automation & sales sequencing

• Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.

• Implement best practice across segmentation, personalisation, and journey logic.

Email communications coordination

• Support the planning and execution of the email communications calendar.

• Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.

Performance & reporting

• Monitor and report on campaign performance, including open rates, click-through rates, and conversions.

• Use insights to continuously improve campaign effectiveness and engagement.

Skills, Knowledge and Expertise

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).

• Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).

• Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.

• Experience building email campaigns, automation workflows, and CRM-integrated forms.

• Strong design sensibility with the ability to create visually polished email communications.

• Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).

• Confident copywriting skills for email and short-form marketing content.

• Strong organisational skills with the ability to manage multiple campaigns and deadlines.

• Analytical mindset with the ability to interpret performance data and optimise campaigns.

• Detail-oriented with a strong focus on quality and accuracy.

• Collaborative and proactive, with the ability to work effectively within a cross-functional team.

KPIs

• Timely and accurate delivery of email campaigns and communications.

• Improvement in email engagement metrics (open rates, CTR, conversions).

• Performance of automated journeys and sales sequences.

• Contribution to lead generation and lead-to-MQL conversion.

• Quality and consistency of CRM data capture via forms.

• Continuous improvement of campaign performance through optimisation.