CRM Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a CRM Manager you will take the lead in shaping and executing the CRM strategy to enhance customer engagement and loyalty while driving growth and retention across key markets.

You will...

• Customer Engagement Strategy: Develop strategies to engage, retain, and re-engage customers throughout key milestones in their lifecycle.
• Campaign Creation and Management: Design and execute email, in-app, and push notification campaigns, including copywriting, creative development, and design considerations for both C2C and B2C initiatives.
• Optimisation Through Testing: Implement A/B testing and optimise Customer Lifecycle Management (CLM) campaigns by varying content, frequency, and audience targeting.
• Cross-Department Collaboration: Work closely with Product, Marketing, and Data teams to deliver personalised and seamless customer experiences.
• Performance Analysis and CRM Management: Analyse CRM performance metrics to inform data-driven decisions, while managing the operations of CRM tools (e.g., Clevertap, MoEngage, Braze) to ensure data integrity and effective communication flows.

Requirements

What makes you a great candidate?

• 3+ years of CRM management experience, ideally within a B2C or e-commerce environment.
• A deep understanding of customer segmentation, journey mapping, and lifecycle marketing.
• Hands-on experience with CRM tools (MoEngage, Clevertap, or Braze preferred).
• Strong analytical skills and a data-driven approach to CRM campaign performance.
• Excellent communication and collaboration skills to work cross-functionally with Product, Data, and Marketing teams.
  

Benefits

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market