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Demand Generation Manager

DomainTools logo

United States
Base Salary
85k-115k USD

Job Description

We are seeking an experienced and results-driven Demand Generation Manager to join our marketing team. Our Demand Generation Manager will play a crucial role in enhancing brand awareness and lead generation within the digital space as well as driving web traffic and acquiring leads/customers. The role requires a proven track record in creating and optimizing multi-channel campaigns, utilizing data-driven insights to enhance lead generation, and fostering a high-performance culture within both marketing and sales.

Location: Remote within US

Compensation: $85,000-$115,000 Base +10% Annual Performance Bonus


Key Responsibilities:

  • Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including email marketing, content marketing, PPC, SEO, webinars, and events, to generate leads and build brand awareness.
  • Lead Management: Oversee the lead management process from lead generation to conversion, ensuring a smooth handoff to sales and maximizing the conversion rates through nurturing strategies.
  • Marketing data analysis: Measure and analyze campaign effectiveness, track ROI, and adjust strategies based on data insights. Provide regular reports on performance against goals and KPIs to senior management.
  • Marketing Automation and Technology: Utilize Marketo and Salesforce to streamline, automate, and measure all marketing tasks and workflows. Ensure data accuracy and actionable intelligence.
  • Team Collaboration: Work closely with sales, product, and account management teams to ensure alignment and leverage synergies across departments.
  • ABM Strategy Development: Collaborate on ABM strategies that align with the overall marketing and business objectives, focusing on key accounts.
  • Marketing Operations: Manage and optimize marketing operations tasks including Marketo operations, lead management processes, lead scoring and marketing performance analytics.
  • An eye for design: Work closely with our design team to make sure that all outgoing graphics meet our branding requirements. Be able to make suggestions and give feedback on design, layout and copy.


  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of demand generation experience.
  • Proven experience in a demand generation, digital marketing, or similar role, in a B2B environment.
  • Strong understanding of marketing principles, strategies, and technologies, including Wordpress, Marketo and Salesforce.
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Creative thinker with strong skills in content strategy and campaign development.
  • Exceptional communication and collaboration skills, capable of working effectively across teams and with senior management.


DomainTools is the global leader for internet intelligence and the first place security practitioners go when they need to know. The world's most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain, website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time.

DomainTools offers a comprehensive benefits package to our employees that includes fully paid medical, dental and vision insurance premiums, a 401k retirement plan with company matching, basic life insurance, flexible PTO and additional well-being benefits.

DomainTools embraces diversity, equity, and inclusion to its fullest as an equal opportunity employer. We build our teams so creativity and innovation can flourish. We believe inclusivity and equity fosters innovation and growth; and we harness this mindset to drive a culture that serves our employees and our customers. We encourage people of all backgrounds, ages, perspectives, and skill sets to apply; and do not discriminate based on age, religion, color, national origin, gender, sexual orientation, gender identity, marital status, veteran status, disability, or any other characteristic protected by law.

Advice from our career coach

A successful applicant for this Demand Generation Manager role should have a strong background in multi-channel campaign management, lead generation, and data analysis. To stand out, candidates should showcase their expertise in driving web traffic, optimizing marketing campaigns, and fostering collaboration among cross-functional teams. Here are some specific tips to highlight:

  • Demonstrate experience in planning, executing, and optimizing multi-channel marketing campaigns, including email marketing, content marketing, PPC, SEO, webinars, and events.
  • Showcase your ability to oversee lead management from generation to conversion, implementing effective nurturing strategies to maximize conversion rates.
  • Highlight your skills in marketing data analysis, including measuring campaign effectiveness, tracking ROI, and making data-driven decisions to adjust strategies.
  • Emphasize your proficiency in marketing automation platforms like Marketo and Salesforce, and your experience in utilizing technology to streamline and automate marketing tasks.
  • Showcase your strong collaboration and communication skills, proving your ability to work effectively with sales, product, and account management teams to drive alignment and synergy.
  • Illustrate your creative thinking abilities by showcasing your skills in content strategy, campaign development, and collaborating with design teams to ensure branding requirements are met.
  • Make sure to highlight your Bachelor's degree in Marketing, Business, or related field, along with 3+ years of experience in demand generation in a B2B environment, ensuring you meet the qualifications outlined in the job description.

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About the job

Jul 10, 2024


85k-115k USD

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