Demand Generation Writer

Who We Are

Simpplr delivers exceptional AI-powered employee experiences at scale. It is the only platform that unifies employee engagement, enablement, and self-service to provide every employee with a seamless and personalized experience so they can do their best work from anywhere. Organizations use our forward-looking, adaptable products to deliver personalized experiences that inspire and engage their employees. Wherever people work, Simpplr enables them to flourish.

Trusted by more than 700+ leading brands, including Penske, Snowflake, Moderna, Eurostar, and AAA, our customers are achieving measurable improvements in employee engagement, productivity, and accelerated business performance.

Simpplr is headquartered in Silicon Valley, CA with offices in the UK, Canada, and India, and is backed by Sapphire Ventures, Norwest Venture Partners, Salesforce Ventures, and Tola Capital. Learn more at simpplr.com.

The Opportunity

Simpplr is looking for an experienced data-driven Demand Gen Writer, Reporting to Simpplr’s VP of Growth Marketing & Development, with a passion for developing, managing, and executing world-class programs and events to expand our voice in the market, drive pipeline and accelerate the sales cycle in North America.

Your Job Responsibilities

What you will be doing:

• Develop and create compelling content for all demand generation programs, including email campaigns, Account-Based Marketing (ABM) campaigns, and SEO-related content such as meta titles and meta descriptions.
• Write and optimize content for web pages, ensuring it aligns with SEO best practices and effectively drives traffic and conversions.
• Craft persuasive and impactful scripts for Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) to support outreach and lead generation efforts.
• Create engaging content for trade show booth signage, marketing campaigns, and other promotional materials to enhance brand visibility and generate leads.
• Collaborate closely with the demand generation team to align content strategies with overall marketing objectives and campaign goals.
• Work with product marketing to ensure content accurately reflects product features, benefits, and use cases, positioning Simpplr effectively in the market.
• Partner with SDR, BDR, and sales enablement teams to develop content that supports sales efforts, including email templates, call scripts, and presentation materials.
• Monitor and analyze the performance of demand generation content, using data to refine and improve content strategies and effectiveness.

Your Skillset

What makes you a great fit for the team:

• Our mission speaks to you and you are energized to come here and make a difference
• You are an experienced professional who has drive and passion to execute with high quality at high pace
• You thrive in an environment where everyone is willing to speak up, collaborates effectively, and pull together as one team
• You lead with passion, kindness, and humility
• You embrace ambiguity and lead with confidence and optimism

Demonstrated experience we're looking for:

• Bachelor's degree in Marketing, Communications, English, or a related field.
• 5+ years of experience in writing for demand generation campaigns, with a strong portfolio demonstrating success in email marketing, ABM, SEO content, and sales scripts.
• Proven experience in creating content that drives engagement, lead generation, and conversions.
• Strong understanding of SEO principles and best practices, with the ability to write optimized content for web pages.
• Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
• Ability to create persuasive and impactful content tailored to different stages of the buyer's journey and various target audiences.
• Experience collaborating with cross-functional teams, including demand generation, product marketing, sales, and sales enablement.
• Proficiency in using marketing automation tools and content management systems (CMS).
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Creative and strategic thinker with a proactive and solution-oriented mindset.
• Excellent communication and interpersonal skills, with the ability to work effectively in a fast-paced, dynamic environment.

See what our employees say about working at Simpplr:Glassdoor Reviews

Simpplr’s Hub-Hybrid-Remote Model:

At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want.

• Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time.
• Hybrid -Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis.
• Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met.