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Deputy Director of Marketing for Clean Fuels and Infrastructure (CF&I)

C

Location
United States
CALSTART

Job Description

Please be aware of recruiting scams!
All legitimate communication from our recruitment team will come from an official calstart.org email address via email, we will not text you about a role you have not applied to or shown interest in. We will not perform any interviews via text or Zoom chat.

CALSTART does not ask for any fees or personal information such as social security numbers or bank details during the recruitment process.

About Us:
CALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all.
For over 30 years, it’s been CALSTART’s mission to develop, assess, and implement large-scale, zero-emission transportation solutions to mitigate climate change and support economic growth. CALSTART works with businesses, organizations, governments, and communities to create real-life impact toward clean air and equitable access to clean transportation for all. CALSTART provides scientific, technical and policy support for regulatory development and clean technology and infrastructure acceleration.
About The Role:
The Deputy Director of Marketing for Clean Fuels and Infrastructure at CALSTART will be responsible for developing and implementing strategic marketing plans to promote CALSTART’s initiatives in clean fuels and infrastructure.
This role requires a seasoned marketing professional with a deep understanding of clean energy solutions, strong leadership abilities, and a passion for sustainability. The Deputy Director will report to the Director of Marketing and collaborate closely with internal teams and external partners to advance CALSTART's mission.

What You'll Do:

  • Strategic Marketing Planning: Design and execute comprehensive marketing strategies to enhance CALSTART’s visibility and impact in the clean fuels and infrastructure sectors.
  • Market Research: Conduct thorough market research to identify industry trends, opportunities, and competitive insights.
  • Brand Management: Ensure consistent and compelling branding and messaging across all marketing channels and materials.
  • Content Development: Oversee the creation of high-quality content, including articles, whitepapers, case studies, press releases, and digital content.
  • Digital Marketing: Manage digital marketing initiatives, including website content, email campaigns, social media, and online advertising.
  • Event Planning: Organize and execute industry events, webinars, and trade shows to promote CALSTART’s initiatives and engage with stakeholders.
  • Partnership Engagement: Develop and maintain strong relationships with industry partners, government agencies, and other stakeholders.
  • Performance Metrics: Track and analyze marketing campaign performance, providing regular reports and actionable insights.
  • Team Leadership: Lead and mentor the marketing team, fostering a culture of collaboration, creativity, and continuous improvement.

What You'll Bring To The Table:

  • Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is preferred.
  • Experience: At least 7-10 years of marketing experience, preferably within the clean energy, transportation, or infrastructure sectors.
  • Skills: Proven strategic planning and project management capabilities.
  • Exceptional written and verbal communication skills.
  • Proficiency in digital marketing tools and analytics platforms.
  • Innovative and strategic thinking.
  • Strong leadership and team management skills.
  • Ability to work collaboratively across teams and with external partners.
  • Knowledge: Deep understanding of the clean fuels and infrastructure landscape.
  • Passion: Strong commitment to sustainability and clean energy solutions

Desired Qualifications:

  • Master’s degree
  • Experience developing and executing campaigns across a many time zones and languages
  • Experience with customer segmentation, profiling and targeting
  • Mailchimp and/or Salesforce experience
  • The ability to make things happen quickly
We understand that not everyone will match the above qualifications 100%. If your background isn't perfectly aligned but you feel you would be a great addition to the team, we'd love to hear from you.
We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success!
We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more!
Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.

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About the job

Jul 9, 2024

Full-time

  1. US United States
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