DIRECTOR OF AUDIENCE ENGAGEMENT

EARLY CHILDHOOD DEVELOPMENT AND HEALTH BOARD

First Things First (Arizona Early Childhood Development and Health Board) is an essential leader
and partner in creating a family‐centered, equitable, high‐quality early childhood system that
supports the development, well‐being, health and early education of all Arizona’s children,
from birth to age 5. Created by a voter initiative in 2006, First Things First is governed by a state
Board with 28 regional partnership councils. First Things First is a decentralized organization
that engages diverse constituencies to accomplish its mission. Organizational values include a
commitment to diversity, equity and inclusion; a focus on accountability, transparency,
coordination and collaboration; and an emphasis on the outcomes that will ensure young
children start kindergarten healthy and ready to succeed in school and in life.

The Director of Audience Engagement will work in the Phoenix Office located at 4000 N. Central Avenue, Phoenix, 85012 with the opportunity for a hybrid work environment that may include working in the office and working remotely.

DIRECTOR OF AUDIENCE ENGAGEMENT

Address: 4000 N CENTRAL AVE, SUITE 500, PHOENIX, AZ 85012

Salary: $86,008

Grade: 23

The Director of Audience Engagement is a key leadership role responsible for developing,
implementing and monitoring integrated marketing and brand strategies. This position plays a
critical role in advancing the organization’s priority awareness and outreach efforts to help
business and philanthropic leaders, economic development groups and key community
stakeholders recognize the importance of First Things First and understand that quality early
learning experiences, childhood development, education and health have an influence on the
workforce of today and tomorrow. The director is also an ambassador for the organization and
builds collaborative relationships with internal and external stakeholders. The director
enthusiastically supports the vision and mission of First Things First and possesses the personal
qualities of integrity, credibility and competence. The director is a creative and strategic thinker
with demonstrated expertise in the principles of integrated communications and sophisticated
knowledge of marketing, brand management, advertising, graphic design and social media.
Outstanding organizational, writing and communication skills are essential. This position
reports to the Senior Director of Marketing and Communications.

This position may offer the ability to work remotely, within Arizona, based upon the department's business needs and continual meeting of expected performance measures.

The State of Arizona strives for a work culture that affords employees flexibility, autonomy, and trust. Across our many agencies, boards, and commissions, many State employees participate in the State’s Remote Work Program and are able to work remotely in their homes, in offices, and in hoteling spaces. All work, including remote work, should be performed within Arizona unless an exception is properly authorized in advance.

• Content Development & Design: Oversees and manages the creation and execution of
  new audience outreach and advocacy campaigns for various publications. Collaborates
  with the external Affairs Unit to effectively communicate the agency's message to the
  target audience. Includes but is not limited to designing, filming and writing engaging
  content and outreach materials for social media, presentations, handouts, the website,
  and email. Acts as a brand ambassador on social media to drive engagement with new

audiences, particularly on LinkedIn.

• Audience Expansion: Understand market dynamics, audience insights, and cultural
  nuances to advise FTF staff on recognizing, defining and executing new audience
  awareness opportunities within the business audience. Attend economic development
  events to represent FTF and collect written and visual content for social media. This
  includes, but is not limited to, priorities for regional partnership councils, External
  Affairs, and Marketing and Strategic Initiatives. Evaluate and approve sponsorships
  focused on new audiences and manage regional and statewide marketing deliverables.
  ● Stakeholder Collaboration: Build collaborative relationships with internal cross-
  functional teams, external stakeholders and contracted vendors to support marketing,
  design, sponsorship and editorial projects for audience expansion. Ensure seamless
  integration and consistency in audience expansion messaging efforts across all regional
  and statewide publications, methods and channels.
  ● Training and Education: Train staff and regional councils on effective outreach and
  engagement tactics to reach new audiences. This includes but is not limited to training
  them on FTF-branded templates, tools, resources and guidelines to support audience
  expansion work.
  ● Project Management: Oversees and manages multiple audience expansion
  communications projects from conception to completion, ensuring high-quality and
  timely delivery. Includes but is not limited to digital, print and presentation materials.
  ● Team Collaboration: Performs duties in a manner that supports the internal culture and
  mission of First Things First with respect and cooperation. Supports additional
  opportunities for the role and the Marketing and Strategic Initiatives functions.

• Bachelor's degree in marketing, communications or related field.
  ● Five to ten years of experience developing and implementing strategic marketing,
  communications, or public awareness initiatives.
  ● Demonstrated ability to conceptualize, plan, execute and evaluate social media and
  brand marketing strategies with measurable objectives.
  ● Strong organizational skills and attention to detail, with the ability to effectively manage
  multiple creative projects, and meet deadlines.
  ● Highly developed writing, communication and design skills. (Adobe Suite skills)
  ● Creative and highly motivated to work in a very collaborative environment dedicated to
  quality, with the ability to work quickly, think critically and address problems

resourcefully.

• Background as a leader with the ability to effectively articulate and inspire support for
  ideas, goals and outcomes.
  ● Knowledge of early childhood or human services systems/policy is a plus.
  ● Ability to attend weekly meetings in Phoenix and travel up to 10% of the time

throughout the state of Arizona.

If this position requires driving or the use of a vehicle as an essential function of the job to conduct State business, then the following requirements apply: Driver’s License Requirements.

All newly hired State employees are subject to and must successfully complete the Electronic Employment Eligibility Verification Program (E-Verify).

By providing the option of a full-time or part-time remote work schedule, employees enjoy improved work/life balance, report higher job satisfaction, and are more productive. Remote work is a management option and not an employee entitlement or right. An agency may terminate a remote work agreement at its discretion.

Learn more about the Paid Parental Leave pilot program here. For a complete list of benefits provided by The State of Arizona, please visit our benefits page

ASRS

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