Director of Field Marketing Americas

Responsibilities:

• You'll be a critical member of our performance marketing team, working cross-functionally to build out successful events and programs that drive pipeline and accelerate funnel.
• You'll work closely with sales and channel leadership to understand the needs of each region and of our target customers, developing creative strategies to engage them at a range of events and experiences.
• Interlock with regional field sales leaders to ensure ongoing alignment of priorities, accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews, pipeline reviews and regional quarterly business reviews.
• Evaluate, select, and manage vendors that contribute to local field marketing programs – e.g. promotion agencies, demand marketing agencies, teleservices agencies, designers, copywriters and translation agencies, and channel marketing concierge agencies.
• Manage and develop a team of field marketing managers with the potential to grow the team over time.
• Budget Management: Plan, allocate, and oversee the field marketing budget to ensure maximum return on investment, tracking spend against the projected pipeline and adjusting strategies as needed.
• Create a culture of change management that uses data driven decisions. Utilize historical data and career benchmarks to make projections and set goals for your strategy
• Work in alignment with our channel partners, using market development funds, to create and execute route to market tactics that create top of funnel opportunities.

Experience and Skills Required

• 10+ years of field marketing or equivalent marketing experience in B2B technology
• Experience running all event details and communicating ROI
• A history of organizing and leading cross-functional project teams toward a common goal
• Experience managing teams and helping direct reports develop in their careers
• Great project management skills
• A well-rounded background with a variety of event types, including large-scale industry gatherings and exclusive, executive gatherings.
• Experience building and interpreting reports to make data-driven decisions driving ROI
• Bachelor’s degree or equivalent professional qualification in marketing or business
• MBA in marketing or related area strongly preferred