Essential
Ritual is searching for a Director of Partnerships Marketing to lead our growth partnership channels - Influencers, Affiliates, and Podcasts - in close collaboration with marketing channel managers. The Director will join our Growth Team that’s responsible for efficiently acquiring customers, driving strong customer economics, and telling powerful brand stories. The ideal candidate is data driven, creative, curious, not afraid to think out of the box, and a fantastic team player. You will report to the Sr. Director of Acquisition, manage a team of exceptional growth marketing managers, lead the strategy and vision of key partnership channels, and work cross-functionally with other teams that include creative, brand, consumer insights, digital product, customer lifecycle and more.
What You'll Do:
- Lead, coach, and strategize with A+ marketing managers across growth channels that includes influencers, podcasts, affiliates, as well as new opportunities across paid partnerships.
- Continuously evolve a partnership marketing strategy that aligns with the company's overall goals, and drives efficient customer acquisition and hits our spend, CPA, and new subscriber acquisition goals.
- Challenge channel leads to continue scaling our partnership channels to their next stage by providing thought leadership, identifying new and emerging influencers, podcasts, and affiliates, test opportunities, partnership structures, and additional ways to scale all channels.
- Work in close collaboration with channel managers to set monthly budgets, make strategic recommendations and optimizations on spend allocation, and identify areas of improvement and optimization.
- Obsess over data to drive optimizations and continuously look for new opportunities to efficiently scale marketing spend in the context of overall business objectives and other growth/digital channels.
- Partner with digital, social, PR, and brand to ensure strong cohesion, integration, and collaboration across our partnerships and other areas of the business.
- Build strong relationships with internal teams to drive success on company-wide initiatives and objectives both within the Growth Team, and across the organization.
- Leader. You lead from the front and know how to work well with others - both on and off your team.
- Partnership expert. You are an expert when it comes to leading and scaling large-scale influencer, affiliate, and podcast channels and are passionate about driving efficient growth. You are adept at building relationships to drive performance, brand equity, and trust with consumers.
- Data-driven problem solver. You draw on different sources of insight to put together a clear point of view — and then execute on this vision.
- Content and creative. You’re constantly thinking about new content and creative ideas and how to iterate on existing ones to drive performance.
- Bias towards action. Willingness and desire to roll up your sleeves and execute in order to drive measurable results. You are gritty.
- Growth mindset. You take feedback as an opportunity to grow. Curious and eager-to-learn
- Organized. You have strong planning and organizational skills, and are able to balance multiple projects in a fast-paced environment.
What You Need:
- Experience: 5+ years of experience in leading & managing Influencers, Affiliates, and Podcast channels, and 2 years managing high performing growth marketing managers.
- Have managed multi-million dollar marketing budgets across multiple channels and feel comfortable making budget decisions and recommendations rooted in data.
- Deep understanding of direct-to-consumer business metrics, ideally in the health & wellness space (CPA, LTV, etc.).
- Proficient in Google Suite products (Slides, Sheets, Docs, etc).
- Results-driven, relationships-driven, data-driven
- Fast learner and natural collaborator. Creative and ideas-oriented, always looking for new ways to grow and scale channels.
Compensation and Benefits:
- PAY RANGE: $130,000 - $193,000
- Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on several factors, which may include your skills, level, years of experience, technical expertise, and other qualifications. You will be eligible for the upper end of the salary range. You will be also eligible for equity and great benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.
Additional Compensation, Perks and Benefits:
- 401k Match - Up to 4%
- Medical/Dental/Vision/Life Insurance
- Healthcare & Dependent Care FSA
- 20 Weeks of 100% paid Parental Leave + 4 weeks of flex time upon return for birthing people
- Talkspace access for mental health support
- Pet Insurance discount
- Unlimited PTO Policy - 2 weeks (10 days) minimum to keep you fresh
- 11 paid holidays
- 7 additional paid days off around holidays
- 12 “Fourth Fridays” off - Days the entire company takes off each month to recharge
- 4 “Ritual Days of Action” - Days the entire company volunteers
- Focus Fridays - No meeting days to focus on heads-down work and development
- Free Ritual Products
- Annual Wellness stipend
- Monthly Childcare stipend
- New hire Work from Home stipend
- Bi-Annual Performance Reviews
- Bi-Annual in-person company events
- Monthly wellness activities
Ritual is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
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