We are seeking a Director of Product Marketing & Sales Enablement to shape how Zenith genomics is positioned, explained, and adopted in the rare disease market. Rare disease diagnostics is a market where the standard playbook doesn't apply: the ordering audience is specialized, the diagnostic odyssey is long, and every clinician interaction has to count.
This leader owns the work that turns strategy into field results: how our value is told, what the sales team carries into the room, how well the field is trained, and how quickly a new account moves from first conversation to routine ordering. You will partner closely with the marketing leader who owns clinical community engagement (KOLs, conferences, and speaker programs), and with Sales, Medical Affairs, Market Access, and corporate Commercial Operations, to ensure a single, integrated go-to-market plan.
The ideal candidate pairs analytical rigor with a roll-up-your-sleeves mindset, and is equally comfortable in a messaging workshop, a field ride-along, and a funnel dashboard. As the business scales, this role is expected to grow into a team.
Product Marketing & Messaging
Sales Enablement & Customer Adoption
Commercial Insights & Targeting
Cross-Functional Leadership
Education & Experience
Skills & Competencies
In rare disease, every day matters. The clarity with which we explain Zenith's value, and the speed at which a new account adopts it, directly affect how quickly a family reaches a diagnosis. You will build the messaging, field readiness, and adoption path that make that possible.
What We Are Looking For
Mindset
Builder who sees a small, specialized market as an opportunity to get the details right.
Field Credibility
Earns trust with sales teams by delivering tools and training that reps actually use.
Communication
Sophisticated enough for a PhD; practical enough for a sales rep on their first day.
Collaboration
Pairs with deep clinical and community expertise to create one integrated plan.
Leadership
A mentor who builds resilient, mission-driven teams.
Compensation & Total Rewards
This range reflects a good-faith estimate of the base pay we reasonably expect to offer at the time of hire. Final compensation will vary based on experience, qualifications, and internal equity considerations.
This position is also eligible for additional compensation and benefits through Natera’s robust Total Rewards program, including:
Annual performance incentive bonus
Long-term equity awards
Comprehensive health benefits (medical, dental, vision)
401(k) with company match
Generous paid time off and company holidays
Additional wellness and work-life benefits
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
Natera is a global leader in cell-free DNA (cfDNA) testing dedicated to oncology, women's health, and organ health. The company is at the forefront of personalized medicine, providing world-class clinical solutions that leverage genomics and genetic testing. Natera operates an AI-native Internal Developer Platform and builds enterprise-grade cloud infrastructure to support its testing services and engineering operations. The company is focused on making personalized genetic testing accessible to clinicians and patients through seamless, high-touch service delivery models.
