AMETEK seeks a Vice President of Marketing to lead global marketing strategy, product marketing, digital transformation, and commercial excellence for the Measurement, Communications & Testing (MCT) Division. This role is pivotal in driving organic growth through robust marketing and pricing strategies, supporting acquisition integration, and enhancing brand equity through scalable, data-driven marketing initiatives. This position reports directly to the VP/GM of MCT.
Key Responsibilities:
Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation
Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms.
Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning.
Support product launches with integrated campaigns and sales enablement tools.
Establish strategic pricing best practices to drive profitable organic growth.
Drive Voice of the Customer programs to inform product development and positioning.
Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels.
Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies.
Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure.
Ensure cohesive messaging and brand consistency across all digital channels.
Lead marketing due diligence and post-merger integration for new acquisitions.
Provide strategic input on whitespace opportunities and market adjacencies.
Develop scalable marketing frameworks for newly acquired entities.
Build and manage a high-performing marketing organization, including shared services and centers of excellence in low-cost regions.
Identify talent gaps and hiring needs; mentor and develop team members.
Foster a culture of innovation, data-driven decision-making, and continuous improvement.
Guide both centralized and BU teams to drive transformation for omnichannel strength of our brands.
Analyze data to track KPIs and communicate regularly with the VP/GM, BU leaders and corporate stakeholders.
Analyze competitor activities and market trends to identify growth avenues.
Ensure marketing initiatives deliver measurable ROI and support growth.
Qualifications:
6+ years in a senior marketing role (e.g., Senior Marketing Director٫ VP of Marketing.)
Ability to understand complex and technical products in a manufacturing environment.
Bachelor’s degree in marketing or a technical field (STEM) with a marketing experience; MBA preferred.
Experience leading a shared services marketing team is a plus.
Traits & Experiences We Value:
Strong business and financial acumen.
Skilled in developing executable strategic plans.
Familiarity with manufacturing product management and marketing methodologies.
Adept at building productive relationships across the organization while managing cultural and technological changes.
Excellent communication and presentational skills.
Results-oriented mindset with a focus on achieving measurable outcomes.
Innovative and creative thinking.
Learning agility in digital marketing strategies
Strong analytical and project management skills.
Demonstrated success in managing budgets, hiring and positioning resources.
Ability to develop productive working relationships at all levels across AMETEK.
Ideally based in Chicago, IL with the ability to travel to business locations as needed.
Reichert Inc operates in the eyecare market, serving the optometry and ophthalmology sectors across the USA and Canada. The company works with optometry practices, retail chains, and industry partners to provide products and services to the eyecare market. Reichert partners with both direct and indirect sales channels to expand its footprint and drive revenue growth in the medical device and eyecare industry.
