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Field Marketing Specialist

Roofr logo

Location
Georgia
Roofr

Job Description

We’re growing quickly, and we’re looking for exceptional people to join us on this incredible journey.

We are obsessed with building the most trusted roofing platform in the world so our customers can power their growth with intelligence. Roofr is the all-in-one sales toolbox for roofers, including instant customizable aerial roof measurements with a drone, satellite, or blueprints imagery! In addition, our clients have the ability to immediately create visually stunning, robust and automated proposals that help create a great client experience leading to a higher close rate. Our future roadmap is clear and filled with exciting products such as payment processing, consumer financing, workflow automation, and more!

Our Mission is to ensure every family has access to protect their home with an affordable roof. We have an amazing culture, great founders, and strong financials. This is a great opportunity to be a part of an extraordinary start-up that is already successful, yet early enough to offer its team members significant growth, equity, and an opportunity to make an impact.

You’ll have an opportunity to:

  • Develop a deep understanding of the Roofr brand, value proposition, and target audience in order to execute an event strategy that acquires and delights prospective and existing customers, partners, and investors.
  • Initiate and project manage event projects end to end and on time. Ensure that event projects are clearly identified with task lists, deadlines, and resources needed. You’ll find ways to measure the impact of, optimize, and iterate on these acquisition and affinity focused campaigns.
  • Identify new opportunities for event sponsorship and manage the sponsorship cycle, including negotiating budgets, identifying speakers, signing contracts, executing on deliverables, creating conversion funnels, and reporting on results.
  • Manage in-person field events and future virtual events from start to finish, including timelines, vendor management, speaker management, shipments, collateral (print and digital), signages, giveaways, catering, AV requirements, travel, payment, technical setup and teardown, etc.
  • Nurture positive speaker and partner experiences by building trusting, long term relationships, ultimately supporting to convert them into long term marketing partners.
  • Work closely with the field marketing team to plan and execute pre, during, and post event activities, nurture, and conversion programs.
  • Work with the wider Roofr team to get help, support, and resources for areas we need pertaining to events, this could include brand, revenue, product, support teams.
  • Work with the creative team to create high quality, consistent branding for all events.
  • Responsible for ordering and tracking event and partner inventory including collateral, giveaways, etc
  • Carry out all post-campaign administration, budget reconciliation, KPI tracking, follow-up communications, team debriefs and ROI analysis.

What you’ll bring to the role:

  • 1+ years of experience in an event marketing, field marketing, or demand generation
  • Proven experience carrying out tasks related to event marketing efforts, including planning and reporting for tradeshow, roadshows, webinars, community events
  • You’re comfortable with email marketing and event software such as Hubspot, Bizzabo, or similar
  • You’re highly organized and detail oriented
  • You have superior written and interpersonal communication skills
  • You enjoy traveling and working on the go; up to 50% of your time will be spent traveling to various events in North America
  • You’re self-motivated with the ability to prioritize and can multi-task effectively
  • You’re independent, resourceful and can problem solve creatively
  • You’re analytical and can connect the dots to identify trends, patterns, and challenges
  • Experience in a startup SaaS environment; preferably SMB or construction-tech related is a plus

🏠 What we offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

  • 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
  • 1 Friday off per month (we call those our laundry days!)
  • Company wide paid shutdown for the week between Christmas and New Years
  • Flexible time off
  • Medical, dental and vision insurance premiums for employees and their dependents
  • Generous Parental Leave policy

🤝 Perks:

  • We host 2 retreats per year and great team building activities
  • Ample learning and development opportunities to continue growing your career
  • Home office setup reimbursement
  • Remote First with an office in Toronto for those days you feel like getting out of the house
  • Weekly Friday paydays!

At Roofr, we celebrate individuality and uniqueness. Roofr is proud to be an equal opportunity employer. We are committed to building an organization that empowers inclusion and diversity. We encourage candidates and employees to be true to themselves and express all aspects of their identities. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.

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