b-cube.ai is seeking a Growth Marketing Manager who is entrepreneurial, data-focused, and hands-on across all areas of the marketing function. They will be responsible for developing and executing customer acquisition campaigns and focusing on acquiring new customers in order to grow the brand.
Responsibilities:
Find and address issues in the marketing funnel to prevent and reduce customer churn
You will manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling
Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
Build, own, and be accountable for the entire marketing funnel
Find opportunities to rapidly grow customer acquisition
ROI-driven marketing strategies that drive the direction of landing pages, websites, copy, layouts, and funnels that are designed to convert
Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
Develop, monitor, and improve live campaigns, analyze websites and funnels, and prepare performance analysis reports that identify areas of opportunity.
Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies
Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company’s marketing efforts
Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience
Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies
Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
