Originally posted in German. An English translation is shown here.
About this role
your mission
???? Your Mission: You take over complete Paid Acquisition, find the channel mix with the best ROAS and build AI workflows that make our campaigns faster, smarter and more scalable.
???? Check out this video from CJ where he explains the role:
dein daily doing
???? Dein Daily Doing:
You are owner of our Paid campaigns: You independently manage Paid Search, Paid Social and other channels with a six-figure monthly budget, from campaign setup through daily optimization to measuring success based on a multiple metric set
You think end-to-end: You understand not just media buying, but the entire funnel, including attribution & lagging metrics
You independently identify new channels and measures to support our growth
You automate what is automatable: With Claude Code and AI tools you build your own workflows, e.g. automatic reporting via ad network APIs
You develop and test new ad concepts for static images and video content
how you convince us
???? How you convince us:
You have a minimum of 5 years of experience in performance marketing, are an expert in at least 2 channels and have independently managed monthly budgets from 100k
You have pronounced analytical skills and work strongly data-driven, so that you transform data points into real insights
You think about marketing holistically and probabilistically: You develop hypotheses for experiments and validate these systematically based on data
You possess solid technical understanding of relevant tracking and attribution topics
AI is a tool for you, not a buzzword: You build real workflows with Claude Code or comparable tools
You come from a startup or scaleup environment and are used to taking things into your own hands
German: C1+, English: Must Have
Nice to have: Experience with marketplaces and/or complex products with long sales cycles
look forward to
You work at eye level with Christoph (Head of Growth), Mara (Visual & Video) and Eric (Content)
