Head of Lifecycle Marketing
Perks of Joining Legacybox:
Healthcare coverage (medical, dental, and vision)
Health Savings Account (HSA) eligibility
Short-term disability coverage available after the waiting period
Free 24/7 access to TextCare medical support
Retirement plan with employer match
Competitive paid time off (PTO) policy
Apple hardware and the tools needed to do your best work
Opportunity to shape the customer experience and retention strategy of a nationally recognized brand
Collaborative, fast-moving, and growth-oriented team culture Legacybox is looking for a Head of Lifecycle Marketing to lead the channels and systems that shape the customer journey after the first discovery of the brand. This role owns the strategy, execution, and performance of lifecycle channels, including email, SMS, direct mail, post-purchase experiences, on-site messaging, and retention-focused customer communication.
This is a senior leadership role with direct revenue responsibility focused on improving customer conversion, repeat purchase behavior, and long-term customer value through thoughtful, relationship-driven lifecycle marketing.
Location: Remote-friendly
Department: Marketing
Reports To: Head of Revenue
Employment Type: Full-time
Responsibilities of the Head of Lifecycle Marketing:
Own and improve key lifecycle performance metrics, including lead-to-first purchase, first-to-second purchase, and repeat purchase behavior
Lead lifecycle strategy across email, SMS, direct mail, post-purchase communication, app messaging, packaging inserts, and on-site flows
Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows
Develop lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting
Partner with creative and marketing teams to develop cohesive messaging and campaign execution
Establish and scale direct mail as an integrated lifecycle marketing channel
Oversee deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems
Analyze customer behavior and lifecycle performance to identify growth opportunities
Develop lifecycle testing strategies and optimize retention-focused campaigns
Build and scale the lifecycle marketing team as business needs evolve
Report on lifecycle performance, customer engagement, and revenue contribution regularly
What a Typical Day Looks Like:
Reviewing lifecycle campaign performance and retention metrics
Optimizing email, SMS, and post-purchase customer flows
Collaborating with creative teams on messaging, briefs, and campaign execution
Building segmentation strategies and automation workflows in Klaviyo or related platforms
Planning seasonal campaigns, lifecycle touchpoints, and retention initiatives
Reviewing deliverability, list health, and attribution performance
Analyzing customer behavior trends and repeat purchase opportunities
Managing campaign calendars and coordinating cross-functional marketing initiatives
You’ll Likely Do Well in This Role If You’ve Previously:
Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase focus
Owned email, SMS, and customer retention systems in-house
Built lifecycle programs focused on long-term customer relationships rather than short-term urgency
Managed lifecycle platforms such as Klaviyo and related marketing automation systems
Developed customer segmentation, automation, and deliverability strategies
Worked within emotionally driven DTC categories such as gifting, family, wellness, or memory preservation
You’ll Enjoy This Role If You Like:
Building long-term customer relationships through thoughtful communication
Combining analytics, storytelling, and customer psychology
Improving customer retention and lifetime value
Developing systems and automation that scale customer engagement
Creating cohesive customer experiences across multiple channels
Balancing strategic leadership with hands-on execution
Who You Are:
A strong strategic thinker with deep customer empathy
Organized, analytical, and highly detail-oriented
Strong communicator with excellent writing and campaign planning skills
Comfortable balancing creative direction with operational execution
Confident in interpreting customer data and translating insights into action
Collaborative leader with a player-coach mindset
Technical Experience Preferred:
Strong hands-on experience with Klaviyo or similar lifecycle marketing platforms
Experience managing email, SMS, direct mail, and retention-focused campaigns at scale
Familiarity with deliverability, segmentation, automation, attribution, and list hygiene best practices
Experience building lifecycle systems in emotionally driven DTC categories
Experience managing customer retention metrics and revenue accountability
Direct mail campaign experience preferred
What Success Looks Like:
Increased conversion from lead to first purchase
Stronger repeat purchase and customer retention performance
Cohesive lifecycle messaging across all owned channels
Improved customer engagement and long-term brand trust
Healthy deliverability, segmentation, and automation systems
Lifecycle marketing functioning as a meaningful revenue driver for the business
Who is Legacybox:
Legacybox has helped over 1 million families digitally preserve their home movies, photos, and film. We were founded on the conviction to restore and revalue what has been overlooked. We preserve outdated memories on tapes, film, photos, and audio into digital keepsakes that are usable and safe for future generations.
