Lead the product strategy for Germany
At Birdie, it’s all about improving people’s lives. We think that our quality of life shouldn’t decrease just because we age, and we are building a platform to make it possible. We think that every senior deserves the very best care, and our modular product focuses on providing kind, accurate, and thoughtful care to seniors, directly at their homes.
As the Lead Product Manager for our Germany expansion, you will be responsible for defining and executing our product strategy, enabling us to deliver transformative solutions that cater to the unique needs of the German market. Working alongside your squad, as well as collaborating with a talented team of platform Product Managers, you will leverage your strategic mindset, deep industry knowledge, and customer centricity to deliver on your product vision. Your expertise will shape the future of home healthcare in Germany, empowering individuals to receive top-quality care in the comfort of their own homes.
🦸♀️ How you will contribute:
Define the product strategy for our German market, ensuring alignment with overall company goals and with executive stakeholders. Develop a deep understanding of the German home healthcare landscape, regulatory requirements, and market trends to guide our product roadmap.
Conduct comprehensive market research to identify user needs, competitive landscape, and potential growth opportunities in the German home healthcare sector. Synthesize insights to drive data-informed decision-making, product positioning, and market differentiation.
Work closely with your team to deliver on your product strategy, operating as the voice of the customer to ensure that the products that we build are solving the right problems for our users.
Champion a user-centric mindset within the product organization, ensuring that all decisions and developments are driven by a deep understanding of our users' needs, pain points, and aspirations. Leverage qualitative and quantitative data to inform user research, testing, and feedback loops.
Act as a founder. Work hand-in-hand with our General Manager and the rest of the German team to tackle whatever challenges arise in launching in Germany. You’ll have the founder mentality to own and address anything that needs doing, whether in your direct remit or not.
🤩 We'd love to hear from you if you:
Have experience in a market entry or 0 to 1 product launch, with demonstrated success.
Have strong track record of building great products, collaborating closely with design and engineering peers.
Are an excellent communicator, both written and verbal, and can simplify complex topics in a way that anyone can understand.
Have experience with influencing and inspiring cross-functional teams in a collaborative environment.
Are a German native speaker or equivalent level.
Are based in Germany and willing to travel to our Berlin office for about 1 week per month.
Are an entrepreneur at heart, and love working in ambiguous, changing, energetic, start-up working environment.
These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Birdie, so please apply if you meet the majority of these competencies.
🙌 What are the benefits?
People are our core strength. We are social entrepreneurs, boasting an outstanding culture (employer net promotion score of 67) with strong values (B-Corp certified). We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth:
✨ Compensation
The salary for this position is €90,000 - €105,000 as a senior, and €105,500 - €120,00 for a lead. We also offer discretionary share options.
🏝 Location
This role will need to be based in Germany. We organise regular in-person events and online socials to make sure you can meet up with peers. If you want to come to the offices in London or Berlin, you’re most welcome of course! Birdie cannot currently support any visa applications, we do require permanent right to work in the role’s location
🌱 L&D budget
Growth is key. You'll have a personal development budget to put towards books (e.g., free audible subscription), courses, trainings and conferences; continuous coaching within the team and with external experts
🌴 Base holiday & Christmas leave
30 days + Birdie closes between Christmas Eve and New Year so you can have some down time with your loved ones. This is in addition to your base holiday!
🎂 Birthday leave
You can take your birthday off when it falls on a weekday!
👼🏽 Parental Leave
Highly favourable parental leave policy; once you have spent twelve consecutive months on our payroll, primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.
🐣 Fertility Leave
Birdie recognises the emotional and physical challenges which may arise during fertility treatments, and supports all Birdies by offering 5 additional paid days of leave.
⛷ Frequent company socials, trips and meals
We organise many socials, quarterly retreats and annual trips (like our epic ski trips)
🤗 Exceptional culture
We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence. Read The Birdie Way to learn more.
❓Why Birdie?
Join Birdie and seize this unique opportunity to shape the future of a transformative tech startup, to create positive social change, and develop yourself very fast in a flexible, close-knit & transparent organisation.
We have a grand vision to transform how society deals with ageing, starting with radically improving the lives of 1 million older adults in the next 3 years. We dream big and speed is of the essence.
We’re all entrepreneurs at Birdie. We’re a flat organization, with no manager to tell you what to do but a community of peers and coaches to support you.
We’re highly collaborative and iterative. Everything we do is transparent to anyone, be it objectives and key results, compensation packages and equity or strategic conversations.
Growing with trust is key. Everyone sets their own development plan and gets support to learn fast, from training to books or coaches. We live by radical candour: we give honest feedback and care deeply & personally about each other.
Join us now to improve the lives of millions!
⚖️ Equal Opportunities Statement
We are an equal opportunity employer and we strive to reduce unconscious bias throughout our hiring process. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.
We endeavour to embrace diversity, and promote an inclusive environment for all Birdies, and actively work towards this with our Diversity & Inclusion Committee.
If you have any questions regarding the interview process, or if you need any reasonable adjustments to be made, please don’t hesitate to contact us.
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