American Plastics is a rapidly growing, privately-owned injection-molded plastics company that designs and manufactures durable products in the U.S. With recent acquisitions, we've expanded our production footprint across several states, including Missouri, Ohio, and the Carolinas. We are committed to green processes and bringing new innovation to the market.
Position Overview:
The Marketing Analytics and eCommerce Manager will be a key member of our team, responsible for driving data-driven strategies that support sales growth across various channels, including Home Centers, Mass Retail, and eCommerce, with a strong focus on our Amazon business. Reporting to the Vice President of Marketing and Omni-Channel Strategy, this role involves leveraging category data, managing new product launches, and enhancing our eCommerce presence in collaboration with external partners.
Key Responsibilities:
eCommerce Management:
- Develop and implement the eCommerce strategy for Amazon and emerging pure-play accounts, aligning with the company's overall sales and marketing objectives.
- Own all aspects of Amazon account management in partnership with agency, including product listings, pricing strategies, promotions, and inventory planning.
- Collaborate with internal teams and external partners to identify growth opportunities and execute strategies that drive sales and market share.
- Monitor and optimize key performance metrics such as sales velocity, conversion rates, and customer satisfaction, using data-driven insights to adjust tactics.
- Ensure P&L responsibility for eCommerce channels, focusing on profitability through strategic pricing, promotions, and cost management.
- Stay ahead of industry trends and competitor activities, refining the eCommerce strategy to maintain a competitive edge.
- Report on key performance indicators and provide actionable insights to senior leadership for informed decision-making.
- New Business Development and support with onboarding
New Product Launches and Commercialization:
- Partner with sales to manage innovation, ensuring customer-centric product development.
- Own competitive landscapes to inform product launch decisions.
- Support volume and pricing assumptions for new launches and promotions.
Data Analytics & Reporting:
- Synthesize complex data into actionable insights.
- Conduct POS and promotional analysis to drive business decisions.
- Manage sales reporting and analysis through tools like PowerBI, Retail Link, and Seller Central.
- Develop pricing strategies based on competitive analysis.
- Manage Market Share trends and reporting.
• Build data driven sell in stories.
Internal Voice of Key Retailers:
- Serve as the internal voice for key retailers during organizational and project meetings.
- Support account line reviews, QBRs, and Joint Business Planning sessions.
- Provide cross-channel analytics and category management insights.
Qualifications:
• Bachelor’s degree required.
- Minimum of 5 years of experience in CPG, focusing on Amazon account management, category management, P&L management, or related fields.
- Advanced analytical skills with proficiency in Excel, PowerPoint, PowerBI, and Tableau.
- Ability to prioritize and manage multiple projects and ad hoc requests.
- Strong communication and presentation skills, with a proven track record of collaboration.
Minimum Skills Required:
- Bachelor’s degree required, preferably in business, sales planning, marketing analytics, or a related field; MBA is a plus.
- At least 5 years of experience in consumer packaged goods (CPG) with a focus on Amazon and eCommerce account management, category management, shopper insights, sales, or finance.
- Strong analytical skills with expertise in Excel, PowerPoint, and data visualization tools such as Power BI and Tableau.
- Proven ability to manage multiple projects simultaneously, prioritizing effectively in a fast-paced environment.
- In-depth knowledge of data management, forecasting, optimization, and data visualization processes.
- Demonstrated success in collaborating with internal and external stakeholders to achieve business objectives.
- A proactive self-starter with a strong problem-solving mindset, capable of analyzing complex business issues, identifying root causes, and developing clear, actionable solutions.
- Excellent communication and presentation skills, capable of conveying insights and recommendations to diverse audiences.
If you are interested in joining the American Plastics team and want to work in a fast-paced, progressive environment, we want to hear from you. We offer a competitive salary, full benefit package including medical/dental, 401k, and paid vacation.
United States
