Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
The Global Digital Hub has newly been established within Roche Services & Solutions Center. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.
The Opportunity:
As a Marketing Automation Expert you will be reporting to Chapter Lead Global Digital Hub - Marketing Automation. The role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Adobe Marketo, in the Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing email marketing and marketing automation programs and projects. The role is responsible for working with Diagnostics Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in Marketo.In this position you will be focusing on:
Being responsible for effective project and/or product management to support global marketing’s strategy and tactics. Includes providing direction to internal partners and/or external agencies, management of project timelines, project measurement, and tactical execution
Administering Marketo, ensuring affiliate access, education, utilization and support.
Working with key stakeholders to build contextual transactional emails, leveraging valuable product data to give users key insights into their account, driving user engagement and understanding of the product, service or order
Supporting affiliate marketing campaigns; testing and analyzing workflow; and identifying tactics for improvement
Serving as strategic partner to affiliate marketing organizations, partnering to provide solutions that meet business objectives
Operationalizing marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.
Facilitating tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed.
Who you are:
You have a university or College Degree in a related field (Computing and IT, Communication or Digital Marketing) and 3+ years of professional email marketing experience; preferably in a global environment with an established track record of developing automated campaigns.
You understand basic HTML, CSS, in the context of email marketing (basic is a minimum) and have excellent understanding of user journeys and campaign logic.
Previous Marketing Automation Tool knowledge is a must, preferred Marketo or Salesforce Marketing Cloud or Eloqua or Hubspot or Braze.
Great attention to details is essential and you have customer-focused behavior in everything you do
You are a quick learner, passionate about technologies with a proactive approach and positive mindset.
In exchange, we provide you with:
Development opportunities:Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
Excellent benefits & flexibility: competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs (1 office day/week on average, and we provide fully remote working conditions within Hungary). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.
Explore what the Global Digital Hub is about.
Discoverthe Roche Services & Solutions Center and how we work together as a truly global team!
#GlobalDigitalHub# #RSS#
Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process: https://go.roche.com/budapest-data-privacy-notice-candidate
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
The Roche Services & Solutions as well as People Support Solutions organisations located in Budapest provide end-to-end business solutions for Finance, Procurement, IT, Communications, People & Culture (Human Resources) and beyond to our Roche colleagues across the EMEA region. Today Roche employs altogether around 2000 employees in Hungary.
Hungary
