Senior Director, Demand Marketing

Ready to become a Wriker?

You’re an experienced demand generation marketer and leader who brings creative ideas and analytical thinking to the table. You’re experienced with key demand gen strategies and concepts like: the buyer’s journey, a lead lifecycle and new business funnel, demand generation measurement, and pragmatic marketing. You know how to use the tools available to you in order to improve upon your marketing programs. And you love to train and elevate teammates around you, either through direct experience as a manager or through cross-functional collaboration.

Overall, you have a drive for success and take challenges in stride.

How You’ll make an impact

Wrike is looking for a remote Demand Marketing Director to conceptualize, create, implement, and optimize integrated marketing programs to generate and influence pipeline and bookings. This person will also manage a team of campaign marketers.

You’ll be the owner of our campaign strategy and requirements, and work with internal marketing and operations teams to move projects forward. You will collaborate closely with Marketing, Sales, and other teams in the development and execution of integrated, buyer journey-driven marketing programs with the primary goal of driving pipeline and bookings.

• Drive Wrike’s integrated campaign strategy from ideation to execution.
• Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cycles
• Collaborate with sales, sales development, and other partners to maximize the ROI of all campaigns, with pipeline as the primary KPI
• Develop and maintain a regular campaign measurement framework. Define campaign level KPIs and ensure optimization to demand generation funnel targets.
• Establish and enforce best practices for lead management and lead follow-up
• Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
• Successfully partner with other internal stakeholders to deliver campaigns on time and on budget
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
• Manage and develop a best-in-class team of campaign marketers

You will achieve your best if you have

• BA/BS or equivalent professional experience required
• 10+ years progressive marketing experience at a SaaS organization
• Proven ability to tie marketing activities to results
• Past marketing leadership experience
• Ability to seamlessly operate at a strategic level while also understanding and being able to jump in on executional details
• Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy
• Understanding of KPIs and how to pull and analyze them
• Experience using marketing automation platforms such as Marketo, Eloqua or Pardot

You will stand out with

• 10+ years B2B demand generation marketing at a SaaS organization
• Experience marketing to the enterprise Marketing, Professional Services, PMO, and/or IT buying committee
• Ability to demonstrate customer-centric thinking and advanced lifecycle campaigns
• Past experience developing and implementing demand gen measurement frameworks
• Past experience developing best-in-class demand gen marketers

Perks for working at Wrike

When you join our team, you join over 1,000 Wrikers all on a journey to do the best work of their lives. The 20,000+ businesses worldwide who chose us as their collaborative work management platform know we lead by example.

• Medical, Dental, and Employer-Paid Vision Insurance
• Life Insurance, Employer- Paid ST and LT Disability
• 401K, FSA/HSA Benefits, and Legal Plan
• Employee Assistance Program (EAP)
• 12 Paid Holidays, 20 Days of PTO
• 16 Hours of Volunteer Paid Time Off
• Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents
• Get connected with one of our many WERC groups! (Wrike Employee Resource Community)

The range above reflects the pay scale that Wrike reasonably expects to pay for the role. The pay scale will also depend on various factors, such as job duties and requirements, and relevant experience and skills. Pay scales are reviewed each year.

Who Is Wrike and Our Culture

Our persona

Our culture and Values

🤩 Customer-Focused

We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.

🤝 Collaborative

We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.

🎨 Creative

We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.

💪 Committed

We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.