Marketing Lead, APAC

About The Role

We are searching for an experienced and self-driven Marketing Lead in Asia that’s excited about web3 to join our team. As the Marketing Lead in Asia, you will be responsible for developing and implementing local marketing strategies and primarily executional tactics.

You will be leading APAC Region marketing execution, setting priorities and planning together with the global head of marketing, owning the marketing budget, and making sure day-to-day logistics are carried out efficiently. You will be responsible for planning, managing and executing projects related to our marketing campaigns.

What you'll be doing:

• Design and lead the APAC Region marketing strategy in collaboration with Marketing Leads and APAC Leads
• Manage projects across marketing to ensure they are prioritized, on track, and delivered on time
• Organize local events in regional markets
• Monitor market trends, research markets, user insights and competitors' activities and incorporate these into an overall marketing strategy
• Analyze and track marketing performance
• Coordinate logistics and assist with operations for marketing projects

What we’re looking for:

• At least 5 years of experience working in marketing, public relations, or similar roles
• Rich experience in digital advertising/marketing and social media
• Build and manage relationships with local language media, marketing agencies, KOLs and other stakeholders
• A strategic thinker with excellent written verbal communication skills with the ability to share and present ideas among large teams and executive leadership
• Strong project management skills, with the ability to inspire internal and external partners, cross-functional teams, and agencies to drive towards a common goal
• Exceptional written communication skills
• Ability to organize and project manage events, including in-person meetups, hackathons, etc.
• Prior knowledge of web3 is required
• Excellent Mandarin and English written and oral communication skills

The base salary range for this full-time position is $100k - $175k USD. The range displayed on each job posting reflects the minimum and typical maximum target for new hire salaries for the position of a candidate based in the Bay Area at any level. We do hire exceptionally talented professionals with decades of experience in their field. As such, our range may be higher than what is displayed. Our base salary ranges are determined by experience and location, and we hire at all levels for multiple roles. Within the range, individual pay is determined by work location, job-related skills demonstrated during the interviews, working experience, and relevant education or training. Please note that the compensation details listed in role postings reflect the base salary only and do not include equity, tokens, or benefits.