Company Description
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Job Description
This is an exciting opportunity to join the team behind The AI Summit Series, part of the Future Tech Events division within Informa. We’re on the hunt for that special hybrid of Content Marketer and Copywriter – a person who can produce engaging, valuable content with one stroke and compelling, action-provoking copy with another.
Reporting to the Marketing Director for The AI Summit Series, you’ll work across our global portfolio of leading B2B events in the commercial AI space. We’re looking for someone who loves coming up with creative ideas to engage prospect customers, using insight with data to produce the right content for each stage of the marketing funnel. Ideally, you’ll be familiar with working with Sales teams to produce professional, customer-centric materials that help drive new business and aid retention numbers.
WHAT YOU’LL BE DOING
- Accountable for all content marketing initiatives that drive traffic, engagement and event delegate leads, with the goal of increasing audiences, revenue and customer retention for all events in The AI Summit portfolio.
- Collaborating with the rest of the Marketing team for The AI Summit Series portfolio to produce annual marketing content calendars that align with KPIs and objectives.
- Creating the annual content marketing strategy and plan for all internal and external content launches.
- Working with the Central Comms teams to share updates from the portfolio, for PR and internal comms purposes.
- Briefing the Central Content Ops team for the creation of additional collateral / assets to support content marketing efforts
- Managing and delivering ad-hoc content requests to support campaign KPIs e.g. infographics, social cards, articles/interviews, website updates, and Summit Series content e.g. videos
- Acting as main point of contact for freelance copywriters (and some designers).
- Writing copy for our websites, ensuring best practices are followed to enhance SEO, including working with the Central SEO team
- Onsite management (at key events) of customer/client interviews to be used in content marketing
- Creating long-form and short-form content that helps achieve marketing campaign goals
- Using data and insights to optimise digital content and to inform future plans
- Producing customer collateral and sales enablement materials
- Monthly reporting on content marketing performance against KPIs, campaign objectives
Qualifications
- Three or more years’ experience in content marketing and/or copywriting
- Fantastic writing skills
- Ability to write marketing content for agreed value propositions, in-house style and with brand consistency
- Creativity, entrepreneurialism and adaptability; willing to take measured risks with a ‘test and learn’ approach
- Ability to quickly identify key insights which can be used to help the brand and business evolve
- Strategic and analytical skills, with a knack for seeing the bigger picture
- Experience working with MarTech such as Eloqua, Google Analytics, Ceros (content platform)
- Ability to work on a matrix-style environment with a variety of teams and stakeholders
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s
some of what you can expect when you join us. But don’t just take our word for it – see what our
colleagues have to say at LifeAt.Informa.com
Our benefits include:
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and
most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic
Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding
available too
• Career opportunity: the opportunity to develop your career with bespoke training and
learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn
Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and
the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical
cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching
shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living
subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds
are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here
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