Marketing Specialist (for Real State Technology Firm)

Work Arrangement: Fully remote, overlapping EST working hours.

Job Type: Full-time.

Salary Range: Competitive salary.

Work Schedule: 40 hours per week, Monday to Friday, 9:00 AM to 6:00 PM EST.

Locations: Remote, open to candidates in Philippines.

About Pearl Talent:

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years.

Why Work with Us?

We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community-oriented opportunities like an annual retreat.

About the Company:

Our client is revolutionizing the rental industry with a market-leading rent guarantee product. Their mission is to expand access to housing for renters and increase occupancy for landlords. Backed by leading entrepreneurs and real estate investors, it is built by experienced landlords who understand the needs of the rental market.

Role Overview:

As a Digital Marketer and Social Media Manager, you will lead the creation, curation, and execution of compelling content strategies that amplify our client's online presence and engage its target audience. This role focuses heavily on LinkedIn content creation while eventually expanding to other platforms, making it ideal for someone with proven LinkedIn expertise who is ready to make a measurable impact in the real estate and rental market industry.

Your Impact:

Your efforts will directly contribute to expanding the brand presence and positioning in the market. By driving high-quality digital campaigns, engaging content, and impactful social media strategies, you’ll help position the consulting firm as a leader in the AI and tech industries.

Key Responsibilities:

1. Social Media Management

• Create high-quality engaging content for platforms like LinkedIn, Twitter, Instagram, and Facebook.
• Engage with the community, respond to comments, and ensure interactions reflect the company’s objectives.
• Grow followers and engagement with targeted, visually appealing content.

• Identify trending topics, audience interests, and industry-related keywords for blog posts.
• Write clear, engaging, and well-structured articles tailored to the target audience.
• Re-edit articles to refine tone, grammar, and structure for enhanced readability and impact.
• Optimize blog content with targeted keywords, meta tags, and links to boost search engine rankings.

• Develop high-quality content for blogs, social media, email newsletters, and thought-leadership articles.
• Oversee visual content production, including graphics, videos and animations.
• Manage content calendars and ensure timely, relevant, and brand-consistent communication.

• Implement SEO and SEM strategies to improve search visibility and drive qualified traffic.
• Track, analyze, and report on campaign performance using tools like Google Analytics and SEMRush.

• Research and implement new social media tools, features, and platforms.
• Identify and capitalize on emerging trends to position the company as a thought leader.
• Experiment with innovative content formats and engagement tactics.

• Ensure marketing materials align with the company's brand standards and messaging.
• Develop branding materials, including brochures, pitch decks, and trade show assets.
• Work closely with the design team to create visually compelling marketing assets.

Requirements

Requirements:

Must-Have:

• Minimum of 3 years of marketing experience, preferably in real state or financial industries.
• Exceptional storytelling and copywriting skills.
• Proficiency in digital marketing platforms (Google Ads, LinkedIn Ads) and analytics tools (Google Analytics, SEMrush).
• SEO experience or proficiency.
• Proficiency in Adobe Creative Suite (PS, AI, PP), Canva or similar illustrations and video editors.
• Excellent project management skills with experience managing multiple campaigns simultaneously.

Nice-to-Have:

• Experience managing social media content for startups or within the real estate/rental industry.
• Previous collaboration with design and marketing teams for multi-channel campaigns.
• Familiarity with ad campaign strategy and execution.
• Experience engaging with LinkedIn influencers or creator partnerships.

Benefits

Benefits

• Competitive Salary: Competitive salary.
• Direct Mentorship: Grow through guidance from international industry experts.
• Learning Development: Ongoing access to resources for professional growth.
• Global Networking: Work and connect with professionals around the world.
• Work-Life Balance: Flexible hours that support a healthy work-life balance.

Our Recruitment Process:

1. Application
2. Screening
3. Top-grading Interview
4. Skills Assessment
5. Client Interview
6. Job Offer
7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.