About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 70 million monthly active users (MAU) across more than 150 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
This role is based in London with a hybrid model of remote and in person/office meetings (2-3 days per week).
About the Job
As we grow Life360 in Europe we are looking to add an experienced Marketing Manager to support our expansion in the Nordics & the Netherlands. With proven success in the US, Canada, United Kingdom and Australia and a strong International user base and a compelling value proposition around family safety, we are now building out our international team to support our European growth.
We are looking for a passionate and data-informed Marketing Manager who will take a leading role in defining the strategy and execution of integrated marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our European markets. You will own brand marketing for Life360 in the Nordics & the Netherlands ultimately driving membership growth through all marketing activities ensuring maximum brand awareness, user acquisition, retention, referral and member satisfaction.
What You’ll Do
Primary responsibilities include, but are not limited to:
- Develop unique positioning and messaging for each market based off user personas to create clear narratives for established and new features
- Develop, create and execute Omni-channel brand & product marketing strategies and campaigns that drive awareness and membership growth
- Gain deep insights into our users to ensure we're focused on the right messaging, positioning and content
- Adjust strategies and tactics based on trends and feedback
- Analyze and share campaigns results that have clear insights and takeaways with actionable recommendations to improve business performance
- Develop and execute social media strategy including influencer partnerships
- Monitor competitive landscape/positioning and market trends/threats
- Support go-to-market launches of new product features and collaborate with cross functional teams
- Manage marketing campaign calendar and coordinate fully integrated seasonal campaigns across channels
- Partner with stakeholders in Marketing (Growth/Performance & CRM), Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
What We’re Looking For
We are looking for candidates with a diverse background that will complement the skills and backgrounds of the current team. If you don’t fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well-rounded team that delivers results:
- Fluent in one of the languages: Swedish, Dutch, or Spanish, in addition to English.
- Experience in B2C subscription business (ideally app based with a freemium model)
- A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
- At least 4+ years of marketing experience
- Strong communicator both written and verbal who excels in fast-paced and collaborative environments
- Experience across digital marketing channels
- Experience with user research and insights
- Experience localizing an existing product to different international markets and launching marketing campaigns, showing a great understanding of and passion for local nuances, and ability to translate these into delightful member experiences
- Effective time management, creative, analytical, and organizational skills
- A self-starter with a strong work ethic
- Creative and able to think differently about how we market and where we market
- A balanced perspective between data driven decision making and gut/big picture thinking that challenges the status quo/conventional thinking
- Strong attention to detail and project management skills
Our Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
- Flexible PTO, 13 company wide days off throughout the year
- Winter and Summer Week-long Synchronized Company Shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
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