Position Summary:
We are seeking a results-driven Medical Capital Equipment Sales Representative to drive revenue growth by selling high-value medical equipment to hospitals, health systems, outpatient centers, and specialty practices. This role requires a consultative sales approach, strong clinical and financial acumen, and the ability to manage long, complex sales cycles involving multiple stakeholders.The ideal candidate has experience selling capital equipment in the healthcare industry and a proven track record of closing large, strategic deals. This position is mostly remote with up to 20% travel in Midwest region This position includes base salary and a commission/ bonus plan. Candidates must live in one of the following states: Arkansas, Kansas, Missouri, Nebraska, Oklahoma, Tennessee
Responsibilities:
Sales & Business Development
Identify, target, and develop new business opportunities within assigned territory.
Sell high-value medical capital equipment (e.g., imaging systems, surgical equipment, diagnostic devices, laboratory systems).
Manage full sales cycle from prospecting through contract negotiation and closing.
Build and maintain strong relationships with C-suite executives, physicians, clinical staff, supply chain leaders, and biomedical departments.
Conduct product demonstrations, presentations, and on-site evaluations.
Develop strategic account plans to penetrate and expand key accounts.
Meet or exceed quarterly and annual revenue quotas.
Consultative & Financial Selling
Understand clinical workflows and align solutions to customer needs.
Develop ROI analyses, cost justification proposals, and capital budget presentations.
Assist customers in navigating capital approval processes.
Respond to RFPs and manage competitive bid processes.
Territory Management
Maintain accurate sales forecasts and pipeline management in CRM system.
Monitor market trends, competitor activities, and industry developments.
Coordinate with internal teams including clinical specialists, service engineers, and operations to ensure successful implementation.
Travel throughout assigned territory (20%).
Latitude operates in the audiovisual (A/V) systems and command & control solutions space, serving mission-critical environments including operations centers, security operations centers (SOCs), emergency response facilities, and defense sectors. The company specializes in providing complex technology solutions centered around command & control systems, video walls, signal processing, control systems, and visualization platforms. Latitude works with clients in defense, public safety, utilities, and enterprise markets, collaborating with manufacturers such as Barco, Christie, Planar, Crestron, and Extron. The company maintains a collections and client accounts department, indicating a diversified business structure serving both sales and financial operations for its clients.
