Organic Content Operations

Key Responsibilities:

• Develop and execute a comprehensive organic content strategy that aligns with Binance’s brand and business objectives.
• Create, curate, and manage high-quality content for social media, blogs, forums, and other digital platforms.
• Monitor and analyze content performance metrics to optimize and improve engagement and reach.
• Collaborate with cross-functional teams, including marketing, design, and product, to ensure content consistency and alignment with overall marketing campaigns.
• Stay up-to-date with industry trends, best practices, and emerging platforms to continuously innovate and improve our content strategy.
• Engage with the community and respond to comments, messages, and inquiries in a timely and professional manner.
• Conduct regular content audits to ensure all content is up-to-date, relevant, and aligned with brand guidelines.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation and management, preferably in the cryptocurrency or fintech industry.
• Strong understanding of social media platforms, SEO, and content marketing best practices.
• Excellent writing, editing, and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinker with a passion for storytelling and community engagement.
• Familiarity with analytics tools and the ability to interpret data to drive content decisions.

Why Binance