About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Key Responsibilities
This role is not about “HR administration.” It’s about building high-performing teams and driving transformation in a global, tech-driven environment. You’ll be the go-to expert for your business area, guiding leaders on how to attract, grow, and retain world-class talent while ensuring our people experience scales with our business ambition.
Own the full employee lifecycle: from diagnosing hiring needs and building scorecards to onboarding, development, and retention.
Partner with leaders: act as a trusted advisor, ensuring that every people decision supports business objectives and performance outcomes.
Collaborate with Talent Acquisition and Total Rewards to align hiring priorities, budgets, and organizational capacity each quarter.
Guarantee excellence and clarity in hiring processes — every role backed by a defined scorecard, level, and job description.
Lead onboarding experiences that integrate new hires seamlessly into the business and culture.
Implement and oversee performance management processes, including reviews, calibrations, and succession planning.
Drive development and growth plans — ensuring every top talent has an Individual Development Plan (IDP) and every low performer has a Performance Improvement Plan (PIP).
Lead organizational structure reviews, identifying efficiency gaps and redesigning teams for scale and agility.
Execute transformational initiatives tied to business growth, operational excellence, or cultural improvement.
Analyze ENPS and engagement data to design and implement actions that enhance retention and motivation.
Partner with Learning & Development to assess skill gaps and co-own training programs for your departments.
Provide guidance and coaching to leaders and employees to enhance performance, alignment, and collaboration.
Ensure policy compliance and people processes are consistently upheld across your department.
Collaborate with PMO, Process, and Audit Excellence teams to strengthen leadership routines and operational discipline.
Requirements
5+ years as a senior-level People/HR Manager or HR Business Partner in dynamic, fast-growth or multinational environments.
Proven experience partnering directly with functional leaders to influence strategic decisions.
Hands-on expertise across performance management, workforce planning, talent development, and organizational design.
Strong analytical skills to define KPIs, monitor dashboards, and optimize processes.
Certified in project management (or willing to complete a 4-month asynchronous PM course paid by Trafilea).
Excellent communication skills in English (written and verbal) — comfortable working cross-functionally and globally.
Demonstrated experience supporting your assigned functional area (e.g., Marketing, IT, Finance, or Operations).
Strategic thinker with the ability to translate people insights into measurable business outcomes.
A proactive, empathetic, and detail-oriented approach to leadership and collaboration.
Trafilea is a Consumer Tech Platform for Transformative Brand Growth that builds and operates its own digitally native brands rather than functioning as an agency. The company combines technology, growth marketing, and operational excellence to scale purpose-driven consumer brands, with a strong presence in major retailers like Walmart, Nordstrom, and Amazon, as well as a global direct-to-consumer (D2C) footprint. Trafilea has generated over $1B+ in cumulative revenue and serves 12M+ customers, leveraging AI and automation extensively across its operations. The company owns and operates brands including Shapermint and Truekind, and is building an AI Growth Engine that powers next-generation consumer brands through personalization, loyalty, and retail marketing innovation.
