Performance Media Analyst

En Endavant We connect brands with the digital ecosystem and evolve the way Digital Marketing is done from a perspective aligned with metrics, performance and data-driven decisions.

With presence and strategic alliances with multinational brands in more than 14 countries across Latin America, the United States and Spain, we are going through a year of exponential growth. That is why we are looking for talent with an analytical vision, organization and a focus on

results to strengthen our team.

Performance Media Analyst

Location: Argentina

As a Performance Media Analyst, some of the responsibilities you will carry out are:

• Design, configure and launch campaigns on various digital platforms (Google Ads, Facebook Ads, etc.), mainly focused on sales generation and customer acquisition for e-commerce.
• Constantly monitor campaign performance, making real-time adjustments to maximize conversions, sales and return on investment (ROI/ROAS).
• Use analytical tools to collect, interpret and analyze campaign data, identifying trends, growth opportunities and areas for improvement.
• Prepare detailed and customized reports for clients, presenting results, insights and strategic recommendations focused on sales and revenue.
• Manage campaign budgets efficiently, ensuring proper investment distribution to maximize sales and profitability.
• Analyze user behavior within the e-commerce funnel, identifying optimization opportunities from acquisition to conversion.
• Track indicators such as ROAS, ROI, CPA, average ticket, conversion rate, revenue, cost per acquisition and sales volume.
• Design and run A/B tests to evaluate the effectiveness of different creatives, audiences, messages, promotions and conversion strategies.
• Identify growth opportunities based on data analysis, user behavior and the performance of the different digital channels.
• Work jointly with e-commerce, sales, design, content and development teams to ensure the correct execution of digital strategies.
• Stay up to date on trends, tools and best practices related to Performance Marketing E-commerce.
• Advise clients on strategies for acquisition, conversion and sales growth through digital media.

Requisitos:

• 1-2 years of experience managing and optimizing digital campaigns focused on e-commerce and online sales generation.
• Verifiable experience working with strategies for digital acquisition, conversion and sales growth.
• Experience managing campaigns with Purchase, Conversion, Revenue or Sales objectives.
• Knowledge and experience with metrics such as ROAS, ROI, CPA, CTR, conversion rate, revenue, average ticket and acquisition cost.
• Mastery of Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and Bing Ads.
• Experience in programmatic media (DV360, Mediamath, etc.).
• Experience working with conversion funnels and the e-commerce customer journey.
• Solid knowledge of HTML, XML, JavaScript, Google Analytics, Google Tag Manager, Supermetrics and Google Data Studio.
• Ability to interpret data, build informative dashboards and generate insights oriented to sales and growth.
• Experience working with e-commerce, sales, CRM or commercial teams.

Why build a career at Endavant?

As the first Digital Powerhouse in Latin America, we are driven by a culture based on accountability, innovation and continuous improvement:

• Cutting-edge growth: Development programs in advanced digital skills and leadership to keep you always one step ahead.
• Compensation and projection: Competitive schemes aligned with the market and clear career plans.
• International and inclusive culture: Regional collaboration in a diverse environment, supported by 100% transparent, ethical processes oriented to equal opportunity.