About Us
Olsam is revolutionizing the consumer goods industry. We buy category-leading Amazon FBA brands and grow them into something even bigger. With our in-house expertise, we launch these brands onto global marketplaces, develop new products and create better partnerships.
Built by a team with deep e-commerce and finance experience (Amazon, Deloitte, Rothschild and more), and backed by some of Europe’s leading entrepreneurs, we hire remarkably driven individuals that thrive on building a company that is disrupting e-commerce. Every Olstar has a high-impact and highly visible part to play in our success story. We work best when we work together. That’s why, we only hire people who share the same ambition and integral sense of community that we have. If this sounds exciting to you, let’s talk.
The Opportunity
Olsam are looking for an Amazon PPC specialist to manage a selection of our global brands. Reporting to the PPC Lead, the PPC Executive will be responsible for driving efficiency & growth through careful implementation of bid & budget management. Helping to manage a spend of up to $200k per month the ideal candidate will have managed multiple brands and campaigns with high seasonality and clear profitability goals.
Key Responsibilities
- Work closely with the brand Manager on their key accounts to allocate spending & implement PPC strategies to drive profitable sales & growth
- Carry out keyword analysis, competitor analysis, keyword benchmarking, performance tracking & campaign relevancy management to support the PPC Manager to deliver efficiency against TACOS & profitability targets
- Deliver set out strategies & implement a range of advertising campaigns according to the needs of each brand/category
- Track activity clearly to allow the PPC Manager to track performance vs actions
- Track organic keyword ranking for key products & monitor ad reliance of core lines, making listing improvement suggestions and supporting on SEO work (keyword inclusion, tagging, etc.)
- Support the transition of campaigns onto Pacvue, using the tool to carry out bulk optimisation tasks as well as monitoring the performance of rule-based automation & AI activity
- Monitor daily, weekly & monthly performance trends, ACOS, profit and spend across your brands
- Support the PPC Manager & PPC Lead to carry out weekly & monthly reporting using Tableau, Excel & Pacvue
- Monitor key listings daily & weekly to ensure Buybox ownership, listing quality & watch out for competitor bidding – highlight any issues with the listings to the PPC & Brand Managers
Requirements
About You
- Ideally 2-3 years’ experience managing Amazon PPC campaigns across Sponsored Products, Brands & Display campaigns. If you managed Google Ads or other Search based campaign types it’s a plus.
- It is a plus is you have experience using an Amazon PPC Automation tool such as Pacvue, Scale Insights, Quartile, BidX or similar.
- Experience using a Keyword Tracking / Kw Research tool such as Helium10, DataDive, Datarova or other keyword & performance analysis tools
- Demonstrable technical skill – proven track record of delivering search growth & efficiency, strategic leadership & commercial understanding
- Organisation & time management – able to manage and juggle multiple projects at once, across the pod structure
- Data analytical excellence – able to perform complex data analysis and understand search performance, the levers that drive it and how to solve issues that arise
- Creative & lateral thinking – show skill for solving strategic problems and finding solutions to difficult issues, as well as developing robust test and learn plans for the team to explore
- Communication – able to communicate complex information in simple ways, depending on the audience
- Passion for the subject matter and desire to learn – always be developing the skillset, investigating new opportunities, learning from information available
- Experience and Adaptability – experience of different scenarios such as product and country launch, deal events, peak planning, budget forecasting & performance recovery
- Commercially minded – understand to the full extent how PPC spends and performance impact the bottom line, SDE, brand valuation, ROI
