This is a remote position.
About Us: We are the premier source for class action lawsuit and settlement news. Our core mission is to help right consumer wrongs by delivering easy-to-understand news on lawsuits and settlements. Guided by our unwavering commitment to integrity, we uphold a set of Core Values: Lead With Love, Be Trustworthy, Strive For Excellence, and Team Over Self.Role Overview: The Paid Media Specialist is responsible for planning, executing, and managing paid advertising campaigns across multiple platforms. This role requires a strategic thinker with attention to detail and a passion for optimizing performance to maximize ROI. As part of the Consumer Growth team, you’ll report to the Marketing Manager and collaborate closely with other internal teams.
Work Schedule:- Monday to Friday
- 40 hours per week
- 8 AM - 5 PM Phoenix, AZ (Including 1 hour unpaid break)
Key Responsibilities and Performance Metrics:
Campaign Management:
Key Performance Indicators (KPIs): Campaign ROI, Conversion Rate (CR), Click-Through Rate (CTR)
Expectations:
Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
Align campaigns with marketing goals to increase brand visibility, engagement, and conversions.
Keyword Research:
KPIs: Keyword Relevance, Cost-Per-Click (CPC) Reduction, Campaign Performance Uplift
Expectations:
Conduct thorough keyword research and optimize based on data to improve ad relevance.
Continuously update keyword strategies to drive more relevant traffic and higher performance metrics.
Bid and Budget Management:
KPIs: Budget Efficiency, Return on Ad Spend (ROAS), Spending Within Budget
Expectations:
Monitor campaign budgets and adjust bids to maximize return on investment.
Ensure campaigns stay within allocated budgets and effectively track all expenditures.
Performance Tracking and Analysis:
KPIs: Report Accuracy (≥ 99%), On-Time Delivery of Reports (≥ 95%), Insights Adoption Rate
Expectations:
Analyze metrics like CTR, conversion rates, and ROAS to identify optimization opportunities.
Deliver regular performance reports to stakeholders, presenting actionable insights to enhance campaign effectiveness.
Industry Trend Monitoring:
KPIs: Adoption of Best Practices, Innovation in Campaign Tactics, Integration of New Features
Expectations:
Stay current with industry trends and updates to advertising platforms.
Incorporate new strategies and best practices into campaign management to stay ahead of the curve.
Cross-Departmental Collaboration:
KPIs: Alignment with Design and Analytics Teams, Campaign Integration Success
Expectations:
Collaborate with marketing, design, and analytics teams to ensure seamless integration of paid media efforts.
Provide insights and recommendations to guide the development of creative assets and landing pages.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field or at least 3 years of experience managing paid media campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
Strong understanding of PPC advertising, keyword research, and bid management.
Proficiency in analytics tools such as Google Analytics and SEMrush.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
