Role Overview
We’re looking for a PPC Product Manager to lead the vision, strategy, and roadmap for our paid search and paid social offering in the multifamily housing space. You’ll partner closely with Account Managers and PPC specialists to translate client and business goals into smart strategies, prioritize work across accounts, and make sure our campaigns and processes consistently deliver measurable results for our properties.
What You Will Do
Own and continuously refine the PPC product vision and roadmap for multifamily clients across paid search and paid social. Partner with Account Managers to build and evolve client-specific PPC strategies that support property-level goals (occupancy, lease-ups, renewals, lead quality).
Why It Might Be a Fit
This is a strategic role. You’ll spend more time shaping the product, roadmap, and client-level strategies and less time doing repetitive campaign maintenance. You’ll also help us get the most out of tools like Asana and AI to make our work smarter, faster, and more consistent.
Requirements
3–5+ years of experience in PPC / paid media strategy (agency or in-house), managing or overseeing multiple accounts.
Experience in multifamily housing, real estate, or a closely related industry strongly preferred.
Proven ability to own and lead PPC strategy and priorities across a portfolio of clients or product lines.
Strong analytical skills and hands-on experience with Google Ads, Meta Ads, GA4, and Google Tag Manager.
Familiarity with fair-housing advertising requirements (or a strong demonstrated ability to learn and apply them quickly).
Experience working inside structured systems like Asana, Jira, or similar to translate strategy into clear tasks and projects.
Excellent communication skills — you’re comfortable distilling complex performance data into simple, actionable recommendations.
Process-oriented mindset; you enjoy building and improving frameworks, templates, and workflows.
Interest in or experience with AI-powered tools to support analysis, ideation, and workflow automation. Benefits
base salary
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