GENTEX AT A GLANCE:
At Gentex Corporation, we’ve created an environment where great ideas and great people can thrive. Leveraging a history that spans over 125 years, Gentex is a global leader in personal protection and situational awareness solutions for defense forces, emergency responders, and industrial personnel operating in high performance environments. Join our multinational team of exceptional and dedicated employees around the world and work on challenging and rewarding projects, grow your skills, and advance your career all while making a positive difference in the lives of our customers. Together, you and Gentex can build a career that’s uniquely yours.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree required
- 10 years in a B2B marketing/distributional channel enablement background in a brand and/or product marketing role.
PREFERRED QUALIFICATIONS:
- Previous experience in defense, military, and/or law enforcement industry preferred.
ABOUT THE JOB!
Gentex Corporation is seeking an experienced Product Marketing Manager skilled in developing and executing marketing strategies for new product launches. This role involves managing ongoing product communications, creating sales training materials, and producing marketing content across traditional and digital platforms. The ideal candidate will excel in handling multiple projects and timelines while meeting the expectations of diverse product categories and customer segments. Reporting to the Director of Strategic Marketing, this position requires a proven track record of effectively collaborating with Marketing, Sales, Product Management, and Product Development teams.
DUTIES, RESPONSIBILITIES, ESSENTIAL FUNCTIONS:
- Develop and execute comprehensive product launch plans in collaboration with Product Managers, Marketing Operations, and Sales to maximize impact in target markets.
- Create and implement product marketing strategies, including market and competitive research, customer journey mapping, and positioning
- Translate product and technology insights into effective communication materials that enhance the customer journey for primary and secondary audience segments.
- Showcase products by developing thought leadership content, reports, datasheets, blogs, videos, product demos, and engaging presentations.
- Facilitate the dissemination of product content across relevant channels, including tradeshows, email marketing and social media platforms.
- Collaborate with Product Managers, Sales, and Marketing on product launch planning, covering aspects such as naming, pricing strategy, market analysis, and packaging.
- Develop sales training materials for internal sales teams and distribution partners.
- Ensure product marketing plans align with overall brand strategies.
- Lead social media marketing efforts with influencers and partners, managing relationships, coordinating product samples, and gathering feedback.
- Communicate product features and benefits effectively to customers to achieve revenue goals.
KNOWLEDGE, SKILLS AND ABILITIES:
- Flexible and Adaptable: Capable of managing multiple projects and setting priorities effectively.
- Strategic Thinker: Applies strategic and objective analysis to develop and evaluate content marketing plans and assets.
- Organized and Proactive: Manages multiple fast-moving projects involving internal stakeholders and external partners. Effectively prioritizes tasks and maintains focus.
- Content and Messaging Expert: Skilled at identifying key points and crafting compelling narratives for the marketplace. Able to develop innovative methods to reach the intended audience.
- Technical Proficiency: Quickly grasps technical concepts and learns critical user-facing aspects of various technologies
- Communication and Interpersonal Skills: Listens actively, empathizes with customer pain points, accepts constructive criticism, and provides insightful feedback. Exhibits superior written and verbal communication skills.
- Collaborative: Works effectively with a diverse range of individuals within the company as well as with external partners and customers.
TO APPLY:
Visit: https://gentexcorp.com/careers/
At Gentex, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Gentex Corporation is an Equal Opportunity Employer M/F/Protected Veterans/Individuals with Disabilities. All qualified applicants will receive consideration for employment without regard to their protected veteran status or on the basis of disability. Gentex is an E-Verify Participant. Pre-employment drug/alcohol/background screening is required. If you have a disability and would like to request an accommodation in order to apply for a position with Gentex, please call our Human Resources department at (570) 282-3550.
