Your mission
As a Product Marketing Manager (PMM) in an early-stage company in hyper-growth, you play a pivotal role in driving the success of our business. You will be the bridge between our product and sales teams, ensuring that our products are positioned effectively to meet customer needs and achieve business objectives. Your expertise in automation or AI field. market analysis, messaging, and go-to-market strategies will be crucial in growing our customer base and delivering effective sales enablement collateral.
Your Responsibility:
- Messaging and Positioning Expertise: Craft and refine compelling messaging that resonates with our target audience, ensuring our product is effectively packaged and positioned within the market. Develop clear, compelling value propositions by translating complex technical product features tailored for diverse buyer personas, and develop content that cuts through the fluff, speaking directly to the product’s strengths relative to customer needs.
- Go-to-Market Strategy Execution: Lead the development and execution of strategic go-to-market plans, aligning marketing and sales teams to ensure cohesive efforts and maximized impact. Provide comprehensive support to the sales team, crafting tools and presentations that enhance the sales process, driving tangible results, and contributing to the strategic product roadmap.
- Ideal Customer Profile Development and Mapping: Identify and refine multiple Ideal Customer Profiles (ICPs), understanding and mapping unique decision-making processes at various organizational levels. Successfully navigate complex sales processes, aiding the sales team when the buyer may need to build a case for budget allocation or when a decision-making unit isn’t yet clearly established, while also anticipating future market needs.
- Sales Collaboration and Enablement: Beyond creating sales materials, embody a sales-oriented mindset with a hustler mentality. Produce and refine sales collateral, actively participate in sales efforts, occasionally conducting demos and effectively pitching our products to both internal teams and external customers to learn at the front lines and help guide the way. Focus on driving key metrics and outcomes, caring deeply about why deals are won or lost, and genuinely prioritizing close collaboration with salespeople to understand and improve the entire sales cycle from lead generation to deal closure.
- Multifaceted Role Adaptability and Resilience: Willingness and capability to learn at the front lines by doing, putting your PMM and Sales Enablement work to the test by actually using it to pitch our product to customers. Demonstrate exceptional perseverance and work ethic in a demanding, fast-paced environment, showing resilience and passion for the grind.
- Deep Understanding of AI and Tools: Maintain a thorough understanding of AI technologies beyond the superficial “glitter”, focusing on solving customer pains rather than just presenting features. When necessary, actively participate in industry events to educate the market about our product category and reinforce our position as a market leader.
Your profile
- Education & Experience: Bachelor's degree (or equivalent) in Marketing, Business, or a related field, with a minimum of 3-5 years of product marketing experience in an early stage B2B sales-led SaaS, preferably within an automation or AI company. Native english speaker with proven expertise in B2B sales-led SaaS environments, with a strong track record in taking on PMM efforts and taking on leadership and increasing responsibility.
- Hands-on Product Marketing & Sales Acumen: Hustler mentality that thrives in an early-stage environment, where adaptability and innovation are key. Hands-on experience demoing products and presenting capabilities to diverse audiences, both technical and non-technical. Deep understanding of the B2B sales process, with experience supporting complex sales scenarios, crafting effective sales enablement materials, and a sales mindset that extends beyond just creating collateral.
- Strategic & Innovative Thinking: Strategic thinker capable of developing long-term plans while adapting to evolving business needs. You bring an innovative mindset, appreciating the challenges of developing non-standard ICPs, and tailoring strategies to specific business requirements.
- Leadership & Collaboration: Potential to lead and influence within the organization, you thrive in a collaborative environment, working closely with sales, marketing, and product teams to drive collective success. Envision and actively inform yourself using internal and external resources on how to excel in your role as the company grows.
- Communication & Education: Excellent communication skills with a knack for creating beautiful, effective sales decks and marketing collateral. Passionate about continuous learning, market education, and building trust through thought leadership and industry presence.
- Analytical & Event Experience: Strong analytical skills with a focus on understanding why deals are won or lost and translating insights into actionable strategies. Experience in organizing and supporting events focused on product education and customer engagement.
What we offer
- Remote Work & Culture: Work from wherever you are most inspired, whether it's a bustling city or a serene countryside. Join a remote-first team that values flexibility and collaboration.
- Be a key player in shaping the future of our products and the direction of our company. Your contributions will have a direct impact on our growth and success.
- Fast-track Your Career: Take on significant responsibilities from the start, with ample opportunities for learning and professional development.
- Competitive compensation, including salaries and equity options, reflecting the value you bring to our team.
- Access to top-tier advisors and a network of industry professionals to support your growth.
- Work with the latest tools and technologies to bring innovative ideas to life, and enjoy the freedom to create and influence at every stage.
Germany
