Who We Are & What We Do:
Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,500,000 students across 200+ districts from over 30 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS*; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.
*MTSS stands for Multi-Tiered System of Supports which is a framework that helps educators identify students’ academic, behavioral, and social-emotional strengths and challenges and provide differentiated support for students based on their needs.
As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.
If using innovation to reimagine education in service of equity energizes you -- join our team!
The Calling:
The Product Marketing Manager will build the product marketing function and will co-own, manage, and execute Branching Minds’s go-to-market strategies. They will work closely with the product team, the sales team, the customer success team, and the marketing team to meet launch requirements and inspire confidence when selling Branching Minds’ products and services.
The Product Marketing Manager reports to the VP of Product and collaborates regularly with the Marketing team and the Product team alike.
What You Will Achieve:
- Champion market and competitive intelligence efforts to inform product positioning and messaging.
- Develop, test, and iterate product positioning, messaging, and value propositions to secure product and message market fit.
- Collaborate with product, sales, customer success, and marketing teams on use cases, product positioning, internal training, and go-to-market (GTM) activities.
- Gain insights through qualitative and quantitative data, including market trends, internal reporting, and customer feedback, to inform product development and marketing strategies.
- Create and provide customer-facing collateral that reflects a clear understanding of buyer needs, product features, and market dynamics.
- Co-own the planning and execution for new services, products, and feature launches, ensuring alignment with customer-facing teams.
- Develop effective marketing collateral (e.g., webinars, blogs, whitepapers, demo videos) and sales enablement assets (e.g., pitch decks, demo scripts) to support product adoption and go-to-market efforts.
- Develop and deliver training materials and sessions for internal teams to ensure they are knowledgeable about product features and benefits.
- Work with the marketing team to support growth marketing objectives, including showcasing products at events and through content creation.
Requirements
Why We Want You:
- 3+ years of experience in product marketing.
- Strong understanding of product marketing best practices and the product launch process.
- Excellent, compelling audience-first messaging and copywriting.
- Outstanding attention to detail and project management skills to coordinate competing requests from cross-functional stakeholders.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Strong analytical and problem-solving skills, with the ability to interpret data and make recommendations.
- Demonstrated initiative and problem-solving skills to navigate ambiguity.
- Experience with Asana, Guru, and/or similar tools.
Lucky Us If You:
(No biggie if you don’t)
- Have MTSS knowledge
- Have EdTech experience
- Know the ins and outs of the K-2 education industry
- Are comfortable with spearheading video content creation (editing and production not included)
Interview Process:
If we are a match you can expect a total of 3 steps in the interview process after the initial application
- 45-minute Video/Phone Interview with the VP of Product and Chief Product Officer
- 45-minute Deep Dive - Presentation (based on assignment) w/ the Executive Team
- 45-minute final round with the whole team (product and marketing)
Benefits
What We Offer You:
- Check out our Benefits & Perks
- Fully remote!
- An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
- Base annual compensation for this role is $80,000 - $100,000. Final offers are determined using multiple factors including experience, level of expertise, and geographic location.
Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate applying for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.
In Our Own Words, We Are...
Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.
Our Commitment to Diversity, Equity & Inclusion
At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal opportunity employer that is committed to continuing to create a diverse, inclusive and equitable environment.
Our Commitment to People with Disabilities
Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected]
United States
