Post a job

Product Marketing Manager

INDG logo

NL and RO

Job Description

We are currently looking for a dynamic and strategic Product Marketing Manager to join our team! As the first Product Marketer at INDG | Grip, you’ll get to build an entire function from the ground up. You’ll work closely with every GTM function, lay a solid product marketing foundation, and bring our product to market. What is special about this role, is that it combines the responsibilities for two different companies: INDG, a CGI services company and Grip, a SaaS solution.

What is INDG?

Several of the largest consumer product brands in the world (Yamaha, Hugo Boss, Adidas, Honda, Electrolux) are trusting INDG for large-scale content production based on computer-generated imagery. Specializing in high-quality, scalable content for entire product portfolios, INDG’s approach revolves around the creation of digital twins for each product. From images and videos to real-time models, these digital twins are essential in streamlining the design process and bolstering presence across e-commerce platforms and marketing campaigns, thereby elevating the customer experience.

What’s Grip?

With the help of Grip companies such as L'Oréal, Coca-Cola and Beiersdorf are automating content production for their entire business. Grip moves classic media creation efforts into the cloud, effectively virtualizing production. The software solution Grip takes care of generating high-quality visuals, at scale, on-demand and based on data. Brand styles, as well as product look and feel are codified, which ensures an entirely consistent, always on-brand output, no matter who (or what) requests it.

What will you be doing?

  • Product positioning and messaging: Come up with distinct positioning, value propositions, and messaging that resonates with each of our buyer personas
  • Product launches: Bring new features, releases, and integrations to market with launch plans that capture - and keep - the attention of our target audience
  • Competitive intelligence: Stay in the know about the competitive landscape and train the rest of the GTM team so they understand how to best position the product
  • Sales enablement: Develop internal content, documentation, and trainings so the Sales team is overprepared for every possible question buyers throw their way
  • Content creation: For every launch, create easy-to-understand, engaging and inspiring product-led content that educates our audience, like landing pages, blog posts, and webinars.
  • Cross-functional partnerships: Be the glue that builds strong working relationships across Product, Engineering, Vertical Leads, Customer Success and Sales


Would be amazing if you have:

  • You have 5-7 years of marketing experience at B2B SaaS companies, with at least 3+ years in product marketing
  • You want to build something from the ground up and throw boring B2B marketing playbooks out the window
  • You’re ready to become one of the new faces of the product and brand
  • You’re a natural storyteller, an even better writer
  • You get excited about internal documentation
  • You aren’t afraid to roll up your sleeves and get into Hubspot

What we offer

Most of our team works from Amsterdam or Bucharest, but we're a flexible company with flexible work options and many of our team work remotely. Our environment and our creative space are very important to us. We offer a competitive salary, paid annual leave, annual L&D budget, an office overlooking the Amsterdam canals if working from AMS), get fit schemes, a pool table, darts, fruits, snacks, and dinner options each evening those staying later than working hours.

The procedure

Please send your resume and cover letter in English via the link provided. If you have any questions, please don’t hesitate to contact our HR Department at [email protected].

Advice from our career coach

As a Product Marketing Manager at INDG | Grip, you have the opportunity to build an entire function from the ground up and work closely with various teams to bring products to market. To stand out as an applicant for this role, consider the following:

  • Highlight your experience in B2B SaaS companies and product marketing.
  • Showcase your creativity and ability to develop distinct positioning and messaging.
  • Demonstrate your competitive intelligence skills and ability to train cross-functional teams on product positioning.
  • Emphasize your storytelling and writing skills, as well as your enthusiasm for creating engaging product-led content.
  • Illustrate your readiness to take on a leadership role and become a key representative of the product and brand.
  • Express your willingness to take initiative, be hands-on with tools like Hubspot, and contribute to internal documentation and training.

Apply for this job


Please let INDG know you found this job with This helps us grow!

About the job

Jun 9, 2024


  1. NL Netherlands
  2. RO Romania mascot